Jersey Advertising Is A Battlefield Without Smoke.

In 1972, Gunter Master Gunter Mast of Jagermeister, a famous German liquor company, discovered that all his friends were missing at the party. After looking for it, he found that all of them gathered in front of the TV to watch a football match. At that time, the cloth Runswick businessman realized the business opportunities on the green field. "CEO"

He found German foot talks about sponsorship, but the German football association did not agree to his proposal.

Later, he chose to sponsor his hometown team, Eintracht Braunschweig, in March 23, 1973.

Printed with wild pattern

The Brunswick team officially appeared on the court, so Brunswick became the first team to have a chest advertisement in the history of the Bundesliga League.

And Gunter Master's behavior has also led the trend of commercial sponsorship worldwide.

Brunswick's shirt is printed on the chest advertisement of wild liquor.

Over the past 40 years, the number of contracts provided by various sponsors has climbed to a sky high price.

Nike will sponsor 120 million pounds a year for Barcelona, and Manchester United will also take part from it every year.

It gets 75 million pounds, compared to the fact that Arsenal will earn much less, but Puma will also provide the Gunners with 30 million pounds a year.

And this is just the cost of the sponsors. If we add the cost of advertising on the chest, the club's income will be even more substantial.

In addition to Adidas's annual 75 million pounds for Manchester United, the Chevron Co will also provide the Red Devils with a sponsorship fee of 47 million, and the annual commercial sponsorship fee of Manchester United has reached an astonishing 125 million pounds.

Under Manchester United's strong ability to absorb gold, the annual commercial sponsorship fee of the team is more than that of the Premier League's Crystal Palace team in the past 2014-2015 years.

Manchester United's business operation is second to none in European clubs.

In the 2015/2016 season, Arsenal are the most paid clubs in the Premier League's 20 ball games. They won 101 million pounds from the Premier League, but from the next season, the Premiership 8 billion relay contract will take effect. Every team can get huge sums of money from the broadcast sharing. The clubs need to raise more funds in the commercial sponsorship so as to ensure the competitiveness of the team. These factors urge the giants such as Manchester United, Arsenal and Chelsea to seek more sponsorship fees.

Some people may wonder why these sports brands are willing to provide such a high sponsorship fee. On the one hand, the Premier League has great influence on the global scale. In 2014, 645 million families in the world were watching the premier league matches, and the huge market attracted the investment of these sports giants. On the other hand, in the proceeds from the sales of the Jersey, the club could only get 10% to 15% of the proceeds, and the rest of the money went into the purses of Adidas, Nike, Puma and other brands.

After all, the relationship between the sponsors and the team is to strive for win-win cooperation. Although Adidas has provided a sponsorship contract for 10 years to 750 million pounds, but in the next 10 years, they can sell anything about Manchester United on the global scale. Adidas's huge investment will also get a lot of money.

In the 2015/2016 season, Jersey sales ranked the top 12, while Adidas occupied half of it.

Under the stimulus of Manchester United's huge contracts, European giants have signed new contracts with sponsors. Nike signed a sponsorship contract with Chelsea for 60 million pounds a year. Chelsea will wear Nike's robe from the 2017/2018 season, and Nike is sponsoring the 120 million year's sponsorship fee for the Spanish giants Barcelona.

Barcelona's old rival, Real Madrid, is also not to be outdone. They hope to sign a sponsorship agreement with Adidas for 106 million pounds a year, and it is understood that negotiations are still in progress.

The 2016/2017 season will be Chelsea's last season in Adidas shirt.

The Jersey on the green field is like an active billboard, which contains tremendous business opportunities to make Adidas and Nike's two major sports brands compete. So who will win the top two giants in the commercial sponsorship? Matt Scott gave us the answer. He said that although Nike was recognized leader in the global field, Adidas was in the lead position in the football world against Nike.

Since 1973, the business sponsorship of the team has been increasing. The success of the club's commercial operation will directly determine the economic strength and competitiveness of the team, and all the clubs will strive to sign a higher amount of the contract.

The sponsors will also strive to occupy the market and expand the global influence of the brand.

In any case, it will be an endless war.