Jiangnan Cloth Clothing JNBY Listing Road Twists And Turns

Because of the cold capital market and the challenge of the fashion retail market, it was in April last year that a domestic women's clothing landed on the IPO market. At that time, Shenzhen

In China, A shares are listed and raised 700 million RMB.

Recently, Hangzhou's Jiangnan Buyi group has become the focus of capital and fashion industry. It has submitted an application on the main board listing to HKEx on 5 July.

Information on the application shows that the fund-raising will be used to cover the expenses of a logistics center built by the company in Xiaoshan, Hangzhou, the expansion of product categories and the general working capital of the company.

Jiangnan Buyi group is a company owned by

Brand fashion companies,

The group revealed that the company will focus on product planning and design, brand promotion and other aspects. Since July 2015, the group has outsourced all its products to OEM suppliers.

Jiangnan Buyi group was founded in Hangzhou in 1997. At present, the company has 5 brands, including

JNBY, men's wear (II) CROQUIS, children's wear JNBY by JNBY and Pomme de terre and high-end women's wear less.

According to CIC statistics from the third party data company, last year, Jiangnan Buyi group accounted for the largest market share in the Chinese designer fashion industry.

In the 9 months ended March 31, 2016, the total income of the group was 1 billion 535 million yuan, 70% came from women's clothing, and the profit was about 213 million, an increase of about 25% over the same period last year.

At present, the group has more than 1255 stores, including 404 self operated stores, 820 distributors and 31 overseas stores.

In addition, the group also has online channels and WeChat marketing service platform. Up to the 9 months ended March 31, 2016, 92.9% of the company's revenue came from offline channels.

According to previous statistics, the number of JNBY fans on WeChat platform ranked first among women's clothing in China.

Because

With its unique characteristics and high recognition, the number of members of Jiangnan cloth group has been leading domestic counterparts. As of March 31, 2016, the number of members has exceeded 11 million, while the number of active members has increased rapidly from 86 thousand in June 30, 2014 to 170 thousand as at March 31, 2016.

Due to the economic strategy of fans and the effectiveness of all channels such as WeChat platform, in the 2014 fiscal year, fiscal year 2015 and the 9 months ended 2015 and March 31, 2016, the same store sales growth rate of retail group in Jiangnan Buyi group was 0.1%, 7.1%, 6.3% and 8% respectively.

Jiangnan Buyi group banner

JNBY's domestic competitors mainly include su ran and Dazzle from Shanghai, and MO&Co. from Guangzhou.

For the expansion of JNBY, Group founder Li Lin has publicly stated that he is not planning to expand in the three tier cities of the country. However, for the layout of the first tier cities, she said that there are a lot of 30 stores in Beijing.