XTEP Released A Comprehensive Football Strategy - "Edge Plan"

At 10 a.m. today (April 22nd),

Yu Fuzhou

The conference hall of the Straits Convention and Exhibition Center has issued a comprehensive football strategy, the "edge plan", which shows clearly to the public the planning and advantages of the group in the field of Chinese football.

Our goal is to serve 5 million young soccer players nationwide in five years, and aspire to be the leader of Chinese football.

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Ding Shuibo, chairman and CEO of XTEP group, released XTEP football strategy.

The goal of China's youth group is to focus on developing the popularity of XTEP brand in the football field, and to respond to the Chinese government's initiatives to promote football as a compulsory campus sport.

Ding Shuibo, XTEP group and chief executive officer, said: "we believe that by providing cost-effective football products, every Chinese student will have the opportunity to own his own professional football shoes and clothing equipment.

Our products have been tested by tens of thousands of professional and university football players in the past 5 years to ensure safety and excellent quality.

We aspire to become the leading brand of Chinese football.

Mr. Ding Shuibo, chairman and CEO of XTEP group, explains the goals of XTEP football strategy.

The group will launch the first XTEP professional football shoes on the occasion of the opening of the European Cup in the third quarter of 2016 and will be available for sale.

The "blade 1 generation" is specially designed for football players' feet and venues in China. It integrates European shoes design and helps them improve their athletic performance.

By sponsoring the Chinese University Level Football League, we sampled and collected one hundred thousand Chinese players' feet and got the most suitable design.

At the same time, we replaced the old spike design of European football shoes with the middle nail, increased the surface area, and improved the grip of Chinese players when moving on the common artificial grassland.

XTEP's first professional soccer shoe - "blade 1 generation"

In order to increase the popularity of XTEP football products in the target group, we not only continue to sponsor the "XTEP China University Football League" for 5 years, but also sponsor the "XTEP China University Futsal League" for 4 consecutive years, and the group has also sponsored the "high school football league in China", serving nearly 20000 participants every year.

As a football star on campus, their influence will drive more than 1200 schools.

XTEP is one of the first Chinese sports brands to enter the football industry. By virtue of its excellent quality, playing a brand in the student group helps us to accumulate our advantages.

XTEP sponsored Chinese University Football League, Villarreal club and Chinese University Futsal League uniform.

In order to further promote the mass student group outside the school team of XTEP brand soccer products, the group will become a sports equipment partner of "moving bar sports culture (Beijing) Limited" (hereinafter referred to as "mobile bar sports").

"Mobile sports" is China's largest football enterprise and youth soccer service platform.

We will work together to build "XTEP football training camp" to promote XTEP products through the sport club and club teams.

The training camp aims at improving extracurricular football extracurricular participation, giving students the opportunity to enrich their sports social life and respond to the government's call for more students to participate in sports.

The training camp includes national coaches and provides training for three different levels of players, namely, career aspirations, school teams, and fans who only want to play football.

Our goal is to attract as many students as possible to engage in football and make our football products the first choice in terms of quality and price.

Finally, the group has signed the former "European Footballer" - Andre Chepchenko, as XTEP football ambassador, to jointly promote XTEP brand football products and promote the overall development of Chinese youth football.

He also participated in the design of the "blade 1 generation", and his opinions made our products more professional.

He is now a coach of the Ukraine national team.

What's more, we regard it as legend and leader. After retiring, we are still active in football field, and continue to play his influence as a former athlete and current coach, and encourage more young people to enjoy football in life.

XTEP football ambassador Andre Chepchenko

The group will continue to sponsor a number of overseas and star football teams to increase the media exposure of XTEP brand soccer products.

These include: Chinese star football team, Chinese football correspondents united, Hongkong star football team and Spanish Football League (Villarreal) football club.

China star soccer team appears in XTEP football Strategy Conference

Mr. Ding Shuibo, chairman and chief executive officer of XTEP group (left four), Mr. Wang Xiao Yi (left one), full-time vice president of China University Sports Association, Mr. Bai Qiang (left three) of sports co-founder and Mr. Andre Shevchenko and Chinese star football team.

The "edge plan" shows that we believe in the potential of China's youth soccer market in the future, and we have built a set of specific strategies to consolidate our advantages in the field of football.

In line with the overall positioning of XTEP brand, we will strive to provide consumers with high cost performance and high quality professional sports equipment.

We believe that the growth of soccer products in the future will not deviate from the focus on running events that have invested major resources and energy.