China'S Foreign Trade Resorted To "Craftsman Spirit"

When the export situation is intertwined, more and more

Began to sacrifice the craftsman spirit.

In 2016, for the first time, the work report of the Chinese government clearly stated that we should cultivate the spirit of "craftsmen" that is strives for perfection, increase varieties, improve quality and create brand names.

At present, China's foreign trade is getting warmer and warmer.

Although the total value of China's imports and exports increased by 8.6% in the month of March, of which exports rose for the first time in 9 months, but in the first quarter as a whole, foreign trade continued to "double decline", with exports falling by 4.2%.

In the words of Xu Bing, deputy director of China Foreign Trade Center, China is now under way.

The situation is more serious and complex.

In fact, the dilemma has already emerged.

The recovery is difficult, the demand for major trading partners is sluggish and the cost of elements continues to rise. All this makes Chinese enterprises' easy days to "cross their legs and do foreign trade".

Under such circumstances, it is the common choice of many enterprises to use "artisan spirit" to polish "made in China" and rebuild new advantages.

Gao Yuanjia, general manager of Chunlan import and Export Co., Ltd. in Jiangsu, said that the worse the foreign trade situation is, the more important the craftsman spirit is.

"Craftsman spirit" means that we can learn from the business opportunities of "wasting flowers and enchanting eyes".

In Gao Yuanjia's view, the first important meaning of "craftsman spirit" is to concentrate on what is to be done.

"Otherwise, the consequence of energy dispersion is" Dragonfly, "which is not good at all.

"We have gone through a detour to realize that it is not desirable to be greedy and seek perfection.

We must use the spirit of craftsmen, keep our feet on the ground and open up the market, conscientiously stick to the main business, and not want to set foot in anything.

A deputy general manager of an old lighting company told reporters.

"Craftsman spirit" means building the independent brand.

A sales manager of a lamp company told reporters, "now the RMB exchange rate is depreciated, and the customer will ask the price to drop."

In the same industry enterprises competing to reduce prices, the company almost no bargaining power, can only agree.

"Only when we create high-end brands can we not fall into a low level of vicious competition and can not extricate ourselves, so that we can have certain bargaining power in the fierce competition."

Qu Pengfei, Minister of the import and export company of the main electric vehicle, told China News Agency reporters that the road of brand building and maintenance is "very difficult to go, but must go", because this is the fundamental direction of future development.

Talking about how to establish brand, Liu Qingyu, director of overseas marketing of Guangdong Galanz Group Co., Ltd. believes that the quality of the brand depends on people, and the excellent brand is inseparable from the excellent staff.

"We can't make good products by changing machines."

Liu Qingyu said that Galanz now has three thousand or four thousand workers receiving various skills training every day.

"If labor is to become a mechanic, even if it is only a screw, it must be an expert in screwing screws."

But to pick up the craftsman spirit, Chinese enterprises are also faced with many puzzles.

The biggest worry is that intellectual property protection is still relatively weak.

"We spent a lot of ideas on the development of several new products. In the first three months, there are replicas on the market," Qu Pengfei said with a bitter smile.

Gao Yuan also said that "malicious copy" has become a major "pain spot" that hinders the innovation of Chinese enterprises. The government should further increase the protection of intellectual property rights, so that enterprises who are serious as "craftsmen" have no worries at all.

Chinese officials are also aware of this.

This year's government work report clearly stated that we should strengthen the protection and application of intellectual property rights and severely crack down on violations of intellectual property rights and counterfeiting and selling.

Kong Yu, director of international trade of Fujian Nan Fu Battery Co., Ltd., headache, is that domestic buyers are most concerned about product prices, not quality and performance, which makes it difficult for enterprises to stick to the spirit of craftsmen.

"Only the fertile soil of the market will bring the craftsmen spirit to fruition."

Kong Yu said.