PRADA Launches New Conference In Chengdu

PRADA holds the world's first conference of the 2016 Spring Festival Series in Chengdu IFS store.

In the red themed layout, the brand has released a variety of bags, accessories and upcoming spring dress series to cater for the Chinese New Year.

Although the activities were very low-key, the guests were mostly local VIP.

As well as Liu Tao, cuckoo, Dong Zijian, Qi Xi, Lv Yan and other star supermodels arrived, enough to see PRADA's attention to Chengdu and the whole southwest market.

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Dior and GUCCI are not so good in Chengdu.

At the end of last year, Dior closed nearly five years of Renyan Plaza store, while in 2011, the first GUCCI shop in Southwest China's first shop in Renhe Spring East, it also recently removed all goods.

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According to earlier reports, the "first stop" plan for luxury brands in mainland China has quietly started. In November last year, LV's first store opened in Guangzhou was also declared closed.

According to the insiders, the main reason is that the anti-corruption policy in China has brought the effect of "killing luxury". Another important factor is that the difference in the price of luxury goods leads to a large number of outward consumption.

Under such circumstances, even if the market power of Chengdu's southwest is still strong, the marketing strategy adjustment of luxury goods will still be affected.

With the rise of IFS and Chengdu ocean, the change of Chengdu's commercial pattern is an indisputable fact.

When the trend of luxury stores spread to the southwest town, the first to give up naturally will be those poor profit stores.

Chengdu consumers who remain loyal to their brands are important chips that brands want to cling to.

According to micro-blog users @Gomall purchase Chengdu released news, Gucci Chengdu Renhe Spring Department store has removed all products, suspected closed shop.

Reporters inquire and confirm that Gucci Chengdu Renhe Spring Department store will close shop. This is after the end of the year Dior closed the shop of Chengdu Renheng land Plaza, then luxury brands closed shop in Chengdu.

Earlier analysts pointed out that in order to get better results, Gucci had to turn off redundant stores and had no choice.

Over the past few years, luxury goods have been hit hard in the mainland and Hongkong markets, and the brand stores that have been blindly expanding have chosen to shut down because of a sharp decline in purchasing power or slow down their shop plans.

According to incomplete statistics, BURBERRY closed 4 mainland stores in 2013-2015 years, COACH closed two, HERMES closed one, Armani was 5, PRADA turned from 49 to 33.

At the end of last year, LOUIS VUITTON also closed stores such as Guangzhou, Harbin and Urumqi, and declared that luxury goods were no longer in China's dividend.