Close The Loop Fast Fashion Brand H&M's Old Clothes Recycling Advertising Has Also Taken The Fashion Line.

You may be in H&M. store The old clothes recycling box was seen next to the cash register. This is the old clothes recycling plan implemented by H&M since 2013. You may not understand. Next, the world clothing shoe and hat net Xiaobian brings you a detailed introduction.

But H&M's recent advertising campaign for old clothes recycling is not about environmental protection, resource utilization, sustainable development, but fashion.

This is called "Close the Loop (completion cycle)". Advertisement It shows a series of strange ways of dressing, such as men wearing short skirts, indoor hats, all kinds of exertion. Advocating fashion rules, no matter who, no matter how to wear, can be very cool.

The end of the movie comes back to the theme, "There are no rules in fashion but one: Recycle your clothes (only one fashion rule: Recycling your clothes").

Advertising is created by Forsman & Bodenfors advertising agency for H&M. The rhythmic copywriting, and the sexy male narrator dubbed by the singer Iggy Pop, has greatly improved the style of the whole film. People in the movie also come to the forefront, such as the famous blogger Pardeep Singh Bahra, designer Loza Maleombho, artist Daniel Lismore, model Tess Holliday, etc.

According to H&M, one piece is recovered. T-shirt You can save 2100 liters of water. H&M's old clothes recycling scheme has been launched at 3300 shop in 2013. It has recovered 260 billion pounds of idle clothes.

In order to promote the promotion of this activity, H&M has also launched a round campus cup competition with 50 DoSomething.org universities in the United States this year. The teams that collect the most idle old clothes can get 2000 dollars scholarships, laptops and other prizes.