Apparel O2O Online Trading Is Hard To Replace Offline Experience.

It is an early e-commerce website in the Chinese clothing market. Its president, Long Changwei, said that the biggest role of electricity providers at present is to enable customers to understand the clothing styles without going out, and then drain them into the professional market. "Consumers or purchasers can view and trade on the Internet, or they can go to the scene to understand and deal with them."

Long Changwei pointed out that although wholesalers first saw the website, the high volume products were also sold online.

According to statistics of clothing networking, the proportion of online pactions and online pactions is 3:1, and more than 10000 yuan pactions are conducted online.

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The mode has occupied all walks of life, but how to use it successfully is still a difficult problem in exploration.

Reporters learned from the big data of clothing networking, the proportion of online pactions and online trading volume is 3: 1, which means that so far the line is still the main battlefield of buyers.

The clothing professional market "electric shock" is the earliest white horse clothing wholesale market, but many buyers are still more willing to go to the market to get the goods.

In this regard, there is an expert analysis inside the line. "Because the clothes in the white horse are all upscale and the price is more expensive, few buyers are willing to pay high online purchase fees."

The expert said, "the clothing industry is still a relatively traditional industry, its own characteristics lead to its no uniform standards, involving fabrics, workmanship, the same picture, in white horse, upper and lower nine, thirteen lines of products sold, the quality is different, the price is also different, so buyers need to go to the scene to see and touch before trading."

Buyers also told reporters that "online trading is always concerned that the quality and delivery time of products are not guaranteed, which is also caused by the fact that Internet pactions are not yet completely sound."

This year, we are in the South Korean self operated area.

Also linked to the public network and other websites to enter the field of O2O.

Drawing on the experience of various professional markets, He Xiaodan, executive deputy general manager of the world garment city, regrets that e-commerce must develop in line with the offline experience.

"Experience link is very important, do not follow other people to do business, because electricity suppliers are mixed up, often appear goods not plate, expensive things can not through the electricity supplier pactions, so the electricity supplier is only commodity circulation means change, but experience can never replace.

Wholesale markets need more experience zones. "