West Empress Dowager: Cheap Clothes, Please Buy Less.

The environmental protection activities of Empress Dowager Vivienne Westwood were not two days a day. The British fashion designer said at the beginning of 2014, "now warming is my top concern, not fashion."

At that time, she found George Clooney, Chris Martin and Paloma Faith, taking pictures of her T-shirt designed for the Arctic.

7 million people are now committed to Shell's Arctic plan.

In addition to the Arctic problem, Vivienne Westwood

They also focus on protecting tropical rainforests, improving business policies and supporting philanthropy.

Also keen on public issues is the brand The Body Shop, also from the UK.

In recent years, there has been little money and time consuming large-scale marketing activities such as Vivienne Westwood.

Recently, in order to make the Arctic environmental problems back to public view, Westwood has also brought 60 celebrities to take photos, including Kate Moss (Kate Moss), George Clooney (George Clunie), Hugh Grant (Hugh Grant), and so on, and of course the queen mother herself.

They wore the T-shirt with little white flag at the north pole of heart-shaped earth, and the T-shirt says "save the Arctic". All the photos are made by photographers.

Shoot.

The ultimate goal of this month's activity is to protest Shell Companies's drilling in the Arctic, and Westwood and others want to get 10 million people's support signatures through marketing.

It is reported that Shell has 75% leakage risk in Arctic drilling oil. Once this happens, the Arctic will be destroyed.

So the photos will be put on the main stations of Waterloo, because it is next to the headquarters of Shell Companies.

"The status quo will kill us.

People are not yet aware of how fast we are heading towards the likely mass extinction. "

Westwood voice in marketing activities, "this is really closely related to our life and death. If we do not save the Arctic, we forget it, and we will not survive."