Research And Innovation Of Fabric Enterprises Striving For Market

Enterprises need to understand market demand.

Wu Huanming, chief designer of Beijing Shang Shang design studio, said: "at present, men's clothing pays attention to internal and some changes in details. Compared with women's clothing, the change of each season is not very large, which directly leads men's clothing to have high requirements and dependence on fabrics.

Therefore, fabrics

Only by fully understanding the needs of downstream target customers can we develop fabrics effectively and effectively.

For men's clothing, fabric enterprises need to know the customers' channels and prices first.

The contents of these three aspects.

Channel is one of the most direct manifestations of brand positioning for men's clothing. Through the channel, fabric enterprises can directly understand the location of downstream target customers, and know whether they are doing business men's wear or fashion men's wear. The products are sold to department stores, large commercial financial entities and exclusive stores.

In operation mode, department stores mainly rely on the form of reverse flow, which makes clothing brands keep low cost.

Commercial financial institutions and stores are mostly in the form of capital, which directly improves the cost of clothing brands. Different costs greatly affect the purchasing tendency of clothing brands to fabrics.

Compared with men's clothing, women's clothing is more focused on the analysis and application of popularity, so the fabric will tend to choose products that are very fashionable.

Zhang Xiling, director of supply chain, Limited by Share Ltd fashion group, said

The demand for fabrics is often higher, and they focus on fabric.

Besides, we should pay more attention to the factors such as texture, texture, texture and sag. In this case, suppliers should have a deeper understanding of the style and location of clothing brands.

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Increasing investment in science and technology and attaching importance to environmental factors

Sui Lipei, general manager of Shanghai MD Clothing Co., Ltd. believes that designers and buyers of various clothing brands usually combine the current trend of hot spots to choose fabric products suitable for their brand characteristics and price.

And fabric designers should analyze products and develop products according to the needs of customers.

"In terms of innovation, the current major clothing brands have been emphasizing innovation, in addition to

In order to meet the needs and prompt rapid response, some creative research and development is also a popular trend in the world. For example, some high-tech and high value-added new materials are widely used in clothing.

In terms of price, fabrics that can control clothing cost within a reasonable range are often durable in the market.

In terms of performance, product performance has always been one of the factors that buyers are concerned about in the international market. After the fabric is made into garments, its handle and wrinkling will directly affect the comfort of the garments. "

Sui Lipei said.

Some people in the industry believe that when carrying out product development, fabric enterprises must first understand the practical needs of customers on the basis of grasping the main points of fashion trends.

Secondly, we need to communicate with fashion designers and buyers to understand the designer's design needs and buyer's commercial interests.

Thirdly, we should combine the characteristics and tonality of downstream customers to provide targeted products for them.

In addition, fabric enterprises can refer to past clothing brands.

Fabric style, combined with the current trend of innovation.

"At present, there are many misunderstandings in many domestic fabric enterprises. They think that product innovation is to produce a new product that is entirely designed and developed by the enterprise itself. In fact, many of the international fabric suppliers are innovating with reference to the selling styles of their target customers or competing brands, which is a shortcut for their product development."

Sui Lipei said.

"In the future, 3D printing, digital technology and other technologies will become the driving force to reflect the value of clothing brand and rebuild the brand culture of clothing, and become an important element that fabric companies may use in the development, production and brand promotion.

In addition, the concept of environmental protection is becoming more and more important for garment fabrics. In the future, clothing brands may develop and make use of natural fibers and recycled fibers. Therefore, fabric suppliers should also increase research and development efforts in this area.

Zhang Xiling said.