The Quality Of 1000 Yuan Clothing Is Poor On The Luxury List

Beijing industrial and Commercial Bureau

The complaints about clothing and footwear products, the results of spot checks on clothing and footwear products sold by 92 distributors in Beijing showed that there were 95 kinds of goods which did not meet the relevant national standards.

Among them, there are 66 kinds of goods selling more than 1000 yuan, accounting for nearly 70% of all substandard goods, and the figure in clothing is 81%.

Luxury enterprises such as Gucci (China) Trading Co., Ltd., Hermes (Shanghai) Trading Co., Ltd., Hugo BOS (Shanghai) trading company, and Brione (Shanghai) Trading Co., Ltd. are listed in the list.

The Beijing industrial and commercial bureau has asked the involved production enterprises and distribution units to take measures to prevent the unqualified goods from entering the market again, and said that, in addition to handling the unqualified products, they will also strictly investigate the sales channels.

Regarding this, the reporter contacted Hermes yesterday, but did not get an explanation for the incident until the press release.

The reply of Gucci China said, "Gucci has always complied with the relevant laws and regulations of China and is not selling it at present."

Gucci Beijing Xinguang tiandian store clerk said that the industry and Commerce Department did not receive a notification. Consumers encountered quality problems and needed to be processed before reporting to the company. They could not return because of quality exposure.

The salesperson of Beijing Yintai store, Hermes, said that all goods sold from the store were qualified, but they did not commit themselves to other stores and products.

It is understood that Gucci, Hugo BOS is the second time this year.

In February, Hugo BOS down clothing was listed on the list of substandard products. Gucci men's jacket was tested for water fastness, acid perspiration fastness, alkali fastness to perspiration, and pilling.

Luxury brands are not the first time for quality blacklists, but they are rarely related to the top big name Hermes.

Some netizens questioned whether the domestic or foreign clothing product standards were different or the error of detection methods was caused.

In this regard, reporters from

It is learned that there are no such "excuses" for several quality problems involved.

If clothing pilling, if the physical friction, real silk and other clothing materials will appear pilling in the friction part, but if not frequent pilling, it may be added to the fabric.

If the fiber content is not up to standard, if the difference between the label and the label is 5%, it can be accepted. This may be caused by different detection methods. The difference is too large. It is not a reasonable category. As for the color fastness is not qualified, that is, the problem of falling color is entirely of poor quality. After dyeing, the garment surface should be subjected to a special "finishing process" to avoid fading, such as denim clothing and so on.

However, according to Sun Yafei, founder and CEO of the luxury goods network in Italy, Gucci's brand processing process in Gucci luxury processing plant is very strict. For example, sewing bags only have 3 lines per centimeter, and only the cow belly skin is used to remove the rest of the whole leather.

According to a luxury industry insider who doesn't want to be named, the top luxury goods such as Hermes didn't work in China and Southeast Asia, but Gucci, Hugo Bosse and PRADA brands have processing plants in China, among which the Gucci processing plant in China is located in Shenzhen.

He said that from the principle of brand production, there should be no quality problems, but the production and processing of factories and the quality control of factory inspection may not be well managed. Brand Company is also to blame.

From the list of specific products, most of them belong to the new business areas of luxury brand, such as men's wear series and leisure series.

The 2015 spring report of global luxury market monitoring released by Bain consulting and Italy luxury industry association shows that 2015 will be the worst year since 2009.

Poor performance of luxury goods has developed new fields such as men's wear, sports and shoes.

Zhou Ting, the president of the Institute of wealth and quality, said that after brand development, products will have a "stable period" and may fluctuate for a certain period of time.

In addition, many luxury goods are being mass-produced. The core of this method is that there is a certain degree of competition between control costs, low cost and high quality.

On the other hand, nowadays many brands enter the discount season, because the low discount goods often do not change, so they may be partially mixed with defective products.