CHIC2015 Autumn Exhibition, Double Exhibition, Integration And Diversified Cooperation To Promote Rapid Industrial Development

CHIC2015 autumn exhibition supply chain integration acceleration

The "speed war" in the supply chain caused by the change of consumption has started. Enterprises need not only the courage to face consumption directly, but also rely on the forward-looking platform to grasp the new rules of the game.

In China in March of this year

During the period of (CHIC2015), Zhai Fengmei, director of procurement of JEANSWEST International (Hongkong) Limited, contacted many powerful suppliers.

As a company with about 150 suppliers, why is Zhai Fengmei still in touch with suppliers?

Under the "new normal", facing the consumption is the inevitable test for garment enterprises.

Especially with the impact of the electricity supplier, the era of rapid expansion of stores has come to an end. How to meet the upgrading and change of consumer demand has become a new task of clothing brand.

More and more brands are adjusting the layout of the supply chain, like JEANSWEST, in order to cope with unexpected changes in a flexible way.

13-15 October, twenty-third China International

The Autumn Fair (CHIC autumn exhibition) will be held in Shanghai. As a multi-functional composite exhibition, CHIC will focus more on the realization of supply chain integration.

It can not only contact agents, but also connect upstream suppliers, retailers and other commercial resources.

Face the beating pulse of consumption.

Over the past two years, the major fast fashion brands have been expanding against the trend.

According to statistics, 86 new stores opened in 2014, and the total number of stores reached 343; H&M opened 60 stores, and the total number of stores reached 236; ZARA opened 12 new stores, and the total number of stores was 149.

Moreover, the number of new fast fashion brands in the "new tier cities" has far exceeded the number of "north to Guangzhou and Shenzhen".

At the same time, e-commerce channels continue to penetrate into the entity.

network

Recently, the first line shop in Guangzhou Huacheng Hui square opened its flagship store.

Under the new consumption trend, big cards are also unable to bear.

First, CHANEL lowered its pricing in the Chinese market, followed by half off promotions such as Hermes and GUCCI.

Behind these appearances is the trend of consumption returning to reason and pursuing "small and beautiful".

On such a "draught", the local clothing brand is facing the sound of reason and the market competition, returning to the product and doing high performance price ratio is the right way.

As the starting point and end point of change strategy, the source of all business ideas will be positioned as "products that consumers really need".

At the beginning of this year, Semir

Announced that the company has completed half of the supplier's target in 2014, and Semir's future supply chain management will change from loose to close cooperation.

In the supply chain's excellent resource integration problem, Gong Zheng, chairman of Alton apparel limited, believes that "goods are the essence of retail, and consumers are the essence of retail business.

Earlier, the traditional supply chain of most garment enterprises in China was the order meeting mode. It is necessary to make a judgement on the fashion trend in half a year or even a year in advance, and advance the order production and purchase through the sales forecast.

However, there is a certain risk in this mode. If the sales forecast is not accurate, it may bring large inventory pressure to enterprises.

On the other hand, from order placing order to production and supply listing, it usually takes 90~120 days production cycle to reduce supply chain flexibility, slow response to market adjustment, and difficult to cope with rapidly changing market changes.

The flexibility test of bottom up supply chain

Since the sales forecast is not accurate, the brand should try to reduce the forecast.

"We should let the supply chain always produce products that consumers buy at the end, instead of producing products that consumers may buy in the future," said Li Hongguang, a licensed merchandise director of Zhejiang impression Industrial Co., Ltd.

Based on this, Zhejiang impression Industry Co., Ltd. adopts VMI mode of supply chain management. Commodities rely on the needs of terminal consumers. The terminal products are directly managed by the company. The first order and replenishment are issued by the company and the terminal is supported.

Li Hongguang disclosed, "the return rate of VMI mode is 100%, because we have the bottom gas to control inventory, and truly maintain low sales with high inventory."

Bosideng

We plan to introduce the SPA mode to the direct store. The future brand can achieve the first half of the order at each order meeting, and the other half can make up the bill according to the actual sales situation in the quarter.

There are 200 new weekly brands of the young women's clothing brand of Taiping bird, and the design is over 10000 annually. The reaction speed is based on the two supply chain modes of "futures line" and "fast single line".

Among them, the "futures line" takes the traditional way. "Fast single line" has only 3 months' response cycle. Therefore, controlling production and controlling inventory becomes the key.

In addition, Lok Cho also increased the frequency of the order meeting and further promoted the rapid response of the whole chain.

Zhejiang impression Industrial Co., Ltd. has also created a flexible supply chain. In this system, 40% of the goods are produced by ordering, and the remaining 60% are sold after being sold.

The corresponding provincial agents at the terminal stores have corresponding proportions. The company's factory as a total warehouse can receive orders every day. Under the condition of complete materials, it can not deliver documents for more than 7 days, and all logistics are delivered by express.

However, further improvement

The cost is the "sacrifice" to the upstream suppliers. It is reported that the supplier of Bosteng men's clothing has been reduced from more than 100 to 40.

In the traditional mode, the suppliers of surface accessories, producers and carriers are three pillars in the supply chain of garment industry. However, with the new demands of speed war, more and more enterprises are participating in the supply chain. New process design enterprises, new material enterprises and strategic raw material providers will quickly merge into the supply chain. The one-way communication under the single purchase mode becomes the interoperability and mutual cooperation between each node in the chain, which makes the relationship of the supply chain more and more complicated.

Gao Xiaodong, general manager of Bosideng Garment Development Co., Ltd. frankly said, "the mode of backlog has been difficult to continue in the past. The development of brand dealers in the future must be jointly developed with the upstream and downstream enterprises to become a community of interests."

Suppliers in the traditional mode only need to supply raw materials, but now they must understand the market dynamics in time, adjust the functions and materials of fabrics at any time, so as to help brands produce products that satisfy the needs of consumers.

The supply chain is the foundation for mutual benefit and win-win. However, even with partners who have worked together for many years, JEANSWEST has set up a strict supply chain evaluation system to further optimize its suppliers.

Zhai Fengmei, director of purchasing, JEANSWEST International (Hongkong) Co., Ltd. said, "JEANSWEST's accreditation system is to check whether the equipment and quality of the factory can meet the national requirements, and we will update it every year."

Leveraging the new platform to find new rules

When a new product appears at the fastest speed in front of the consumer, behind this is a complete system of collaborative operation, in which the role of the supply chain plays an important role.

Zhai Fengmei summed up the overall situation of JEANSWEST under the tide of e-commerce. "We start with the rapid response of e-commerce and goods, and optimize procurement and supply chain management.

Then, we reached an agreement with the factory to book the production location, or to order some embryo cloth and color cloth, so as to develop the production of online special contributions.

On the online platform, we develop the brand mall and cooperate with Taobao.

In addition, optimize our logistics warehouse and speed up delivery. "

Nowadays, the voice of rational return of Chinese garment industry is endless. If the product is the core, the supply chain is the most powerful support for product R & D and market rapid response.

But for domestic clothing enterprises, the adjustment of supply chain is like "pulling the whole thing and moving the whole body", breaking the stereotypes and breaking the old relationship, so as to create new rules of the game is not easy.

On the one hand, orders will increase from two times a year to four times a year. Brands are speeding up to increase contact opportunities with business resources such as agents. Of course, such speed-up is closely related to the strength and cost of enterprises.

On the other hand, clothing enterprises enhance their ability to respond quickly, not only to contact agents, but also to connect upstream suppliers, retailers and other commercial resources.

It can be seen that many years of contact with commercial resources, increasing frequency of design and style change, accelerating production frequency and deeply integrating supply chain have become the inevitable choice of many garment brands.

Focusing on the future, integrating excellent supply chain resources is the condition created by CHIC to enhance the core competitiveness of the brand. This year's CHIC autumn exhibition will continue to form an autumn joint exhibition with China International Textile yarn fair, China international textile fabrics and Accessories Expo, and PH Value China International Knitting Expo. At the appointed time, China's excellent surface accessories enterprises, yarn traders and clothing brands will come together. International famous producers, traders and brand dealers will also come together to open a new pattern of one year dual exhibition, integrated supply chain and diversified cooperation.