The Tariff Has Been Cut By Half, And The Price Has Not Yet Come Down.

The new regulations came into effect yesterday. China will reduce some clothing.

The import tariff rates of a total of 14 categories of consumer goods, such as skin care products, diapers and so on, fell by an average of more than 50%.

But the price of related industries has not dropped yet. Why?

Among them, the import tariffs on suits and fur clothing will be reduced from 14% to 23% to 7% to 10%. The import duties of boots and sports shoes will be reduced from 22% to 24%, and the import tariff of diapers will be reduced from 7.5% to 2%. The import duty of skin care products will be reduced from 5% to 2%.

Coupled with the low tariff products that have been introduced to promote consumption and improve people's livelihood in the past few years, China has reduced the import tariffs of many consumer goods such as clothing, footwear, skin care products, baby food and supplies, kitchen utensils, tableware, spectacles and other consumer goods.

Many people believe that the sharp reduction of tariffs on the one hand has promoted domestic import trade, and on the other hand, it will have certain impact on the cross-border electricity providers that have just been heated up in Guangzhou.

The drop in retail prices brought about by tariff cuts is also far below the expectations of the public.

The price of consumers has not yet come down yet.

Reporters found that among the 14 categories of commodities,

The top three biggest drops were diapers, skin care products and fur clothing, with a drop of 73%, 60% and 56.5% respectively.

Import tariffs for other commodities also fell by 40%-50%.

When the tariff starts to cut down, consumers are most concerned about how much money they can save. Zhou Ting, President of the Institute of wealth quality, thinks that to answer this question, we need to look at what taxes are included in the imported goods.

First, the import duty is between 6.5%-18%, the value-added tax is 17%, and the consumption tax determines the tax rate according to the different commodity attributes, the highest is 56%.

From this we can see that import tariffs actually do not play the most important role in the prices of imported goods, but VAT and consumption tax are the "big heads".

Feng Jianjun, an expert in the daily chemical industry, believes that the above calculation is only the basic cost of Estee Lauder before the shopping mall shelves. Consumers really get the price of their hands plus more cost of passing and warehousing costs.

"Savings in taxes and fees will not be reflected in the final retail price."

On the afternoon of 1, in the Guangzhou friendship mall, Lancome, Estee Lauder and other counters, sales personnel said that there was no corresponding price adjustment notice.

In a statement to the Nanfang Daily reporter, Estee Lauder Co also expressed support for the government's tariff reduction measures, and will adjust the product prices in the Chinese market.

Up to now, L'OREAL and Estee Lauder have not announced the price reduction brand and the price reduction scope.

A certain city of Guangzhou

Agent Li believes that it is not possible to exclude some commodities from falling.

"Lowering import tariffs has little effect on the prices of imported sports shoes we sell.

Because tariffs account for a small proportion in the final selling price, and the factors determining the price of commodities are market supply and demand, and management cost.

In the context of high overall cost, the price of commodities is "normal".

In addition, he said that some international brand processing plants are located in China, so lowering tariffs has little impact on the pricing of the commodity in China.

"We should not reduce the price, and may remain stable."

He said.

The impact of cross-border electricity providers in the short term is not great, or will intensify the price war in the future.

The decline in import tariffs on some consumer goods has caused cross-border e-commerce concerns.

Zheng Chengjun, Deputy Secretary General of the cross border electricity supplier Association of Guangdong, said that cross-border electricity providers and general trade commodities have been in fierce competition in recent years. Cross-border electricity providers are favored by the public, mainly in the preferential tax on postal tax.

"From this perspective, cross-border electricity providers still have a certain price advantage."

He said.

However, Zheng Chengjun said that the postal tax of cross border electricity companies is a new thing and a preferential policy. It may be unstable and may suddenly be cancelled. It may not have the advantage compared with the general trade stable tax rate.

"Through tariff adjustment, the price gap between cross-border electricity providers and general trade is further narrowed, which in fact has a positive effect on general trade."

He said that at present, a large number of cross-border e-commerce platforms sell both dutiable goods and sales of bonded goods, accounting for a mixed proportion. This shows that some imported commodities are suitable for general trade, while others are suitable for cross-border electricity providers.

According to his observation, at present, cross-border electricity providers are mainly engaged in fast food and food products for mother and infant, and have not set foot in many non standardized products such as clothing.

Zhuo Zhi supply chain responsible person said, take cosmetics as an example, through general trade import tariffs and VAT, the tax rate reached 28%, but through cross-border electric power company postal tax has been as high as 50%, and cross-border electricity providers must issue "three single" (shopping list, logistics list and payment sheet), virtually overlay 12 yuan logistics cost.

"Therefore, the price advantage of cross-border electricity providers is not reflected in all commodities."

Zheng Chengjun believes that although the domestic consumer has "sucking gold" role in cosmetics, baby food products, the decline is still relatively small.

Reducing import tariffs has relatively limited impact on brand end price strategy.

Therefore, it is still unknown whether the price of imported goods will eventually be reduced.

However, according to the present situation, after a long period of development in general trade, the "customs inspection and collection tax" is relatively mature, plus the favorable adjustment of the tariff adjustment.

In the long run, the move has positive effects on import trade.

Analysis

The purpose of tariff adjustment is to promote brand markdowns.

In fact, import tariffs do not play the most important role in the prices of imported goods. Instead, VAT and consumption tax are the "big heads".

Can the common people not enjoy the benefits of tariff reduction?

In this regard, Zhou Ting said that the purpose of tariff adjustment is to affect the brand's price policy, and promote the real price reduction of the brand.

"The state hopes to release a signal to the branding by lowering tariffs: the price of imported goods should return to reason." at present, the import price of imported goods, especially high-end consumer goods or luxury goods, is too high in China, not due to tariffs, but rather by pricing policy.