Functional Outdoor Clothing Manufactured

Since the advent of functional clothing, the concept of massage clothing, antibacterial clothing, sweater, wet clothing, shark bathing suit, reflective clothing and other concepts have emerged in an endless stream. With the passing of the "gimmick" era, rational consumers have paid more attention to the functional embodiment than the awkward professional terms.

If we want to be invincible, we must rely more on the added value of the "functional" clothing.

As the movement has swept the world, professional sportswear and outdoor sportswear have become a strong stimulant for market growth.

Unlike the marketing point or even entertainment point that is superimposed on clothing at the selling stage, functional clothing's inherent "high-tech factor" not only makes clothes "born noble", but also stirs up the hot debate on functional clothing such as sunscreen clothes and golf costumes.

From the price point of view,

The price difference is huge, like a Nike man golf.

The official price is 1599 yuan, and the golf jacket with the same main wind and rain protection costs only 199 yuan in Decathlon.

Similar situations also appear in the skin windbreaker market. The outdoor skin brands of professional outdoor brands such as The North Face cost about 1000 yuan, while on Taobao, the amount of skin windbreaker less than 100 yuan is huge.

In recent years, news of "sunscreen is not sunscreen" has repeatedly hit the headlines.

In 2014, the test results of sunscreen clothing showed that the UV protection performance of each brand was quite different, and some brands of clothing had the phenomenon of ultraviolet protection coefficient.

People are being queried by professional fabrics, concepts such as technology, and so on. At the same time, people are constantly questioning how many sunscreen functions are there.

In traditional process, adding a functional coating on the fabric can achieve UV protection and water repellent function, but increasing the cost of coating is due to the sacrifice of air permeability and lightness.

Therefore, at present, most of the sun protection clothing brands such as Jack Wolfskin solve this problem from a physical point of view, such as weaving the coating molecules into each fiber during the spinning process, and then forming the fabric, thus ensuring the fabric's functional and breathable comfort.

In the chaos of the sunscreen market, most of the low-priced products are not professionally processed in the above two ways, and do not have the function of UV protection.

The higher the technological content of the product, the greater the added value, the higher the value of the product, which is the economic logic of functional clothing.

Three Weilong (Fujian) clothing and Weaving Co., Ltd. developed a thermal vest last year, which ensured the profit margin of the product.

According to the relevant person in charge, the cost of heating technology is increased by 150 yuan, and the selling price will naturally be higher than that of ordinary clothes.

In addition, with the further embodiment of fashion elements in outdoor professional clothing, design has also become one of the costumes of functional clothing.

Outdoor brand HASKI responsible person said that the summer wind protection clothing in addition to the light fabric, air permeability index, mesh ventilation system and other functional points, but also in the three-dimensional tailoring, color matching car line, ribbon decoration and other details highlight the design sense.