Is There A Bright Future For Children's Clothing Market? The Top Ten Trends In The World Tell You.

In recent years, the financial crisis has aggravated, and the pressure of life has reduced people's desire to buy luxury goods. Coupled with the domestic anti-corruption campaign, the international luxury brands are facing double pressure. Under the condition that many luxury brands are losing sales repeatedly, the children's wear market is developing at a high level, showing a gradual upward trend.

After the introduction of the second child policy last year, a series of children's products began to become the focus of attention. The gradual increase of birth rate, family income, the increasingly generous parents, and the deepening of fashion consumption concept promoted the development of the global children's wear market. The future of children's wear market is bright.

According to relevant information and media reports, we have learned the whole world.

The 10 trends of the market will be explained below.

1, international luxury brands have arranged children's clothing market.

As early as 1960s, luxury brands focused their attention on children's wear, but only Christian Dior and Ralph Lauren were two of them.

But after 2000, Oscar de la Renta, Gucci and other international luxury brands have entered the field of children's clothing, opening up children's wear product lines, and children's boutique shops everywhere are constantly emerging.

While the international luxury brands have been distributing children's clothing market, some brands have begun to deepen the market and carry out brand promotion.

According to China's maternal and child brand network, Burberry has spent a lot of money asking Beckham's son, Romeo, to become a brand spokesperson.

2, the growth rate of children's clothing market in developing countries is obvious, especially in developing countries in Asia.

3, children's wear online sales performance eye-catching, will continue to promote the upgrading and development of children's clothing industry.

4.

More and more excellent designers have invested in the children's wear industry. The design of children's wear is becoming more and more popular.

5, consumers are more concerned about the safety and comfort of children's clothing. Natural organic fabric children's clothing has been popular, especially in Europe, Japan and the United States and other countries.

6, the consumption of family children's clothing is different because of different income expenditure.

7, the potential of high-end children's clothing is large, leisure sports children's wear becomes the trend.

On the one hand, the high-end children's wear has gradually become a gift giving, and the sales of children's wear gowns have been improved.

On the other hand, with the deepening of the concept of healthy life, children's weight loss and sports have become fashionable. Leisure sports children's wear has evolved into a market trend.

8, children's clothing brand mergers and acquisitions intensified

Children's clothing brand mergers and acquisitions intensified, for example, Ascena Retail Group bought Justice Justice in 2009, becoming an important acquisition case in the field of children's wear.

At home, there are many examples of overseas acquisitions.

According to the China maternal and child brand network, the good boy has bought the American brand WP Evenflo Group Holdings, Inc., and the shares of the Korean children's brand Agabang&Company.

9, animation cross border children's clothing, brand image deepened.

10. Children's influence is increasing.

With the enhancement of self-consciousness, children's influence on the purchase of their parents' children's clothing has been gradually improved. Many children's clothing enterprises use advertisements to capture the hearts of their children.

According to the relevant data, the development of children's wear market will steadily increase in the next 5 years, and the merger and acquisition in children's wear will become the norm.

In addition, children's clothing brand will gradually improve, consumers will continue to pay for well-known brands, the future may form children's clothing market oligopoly effect.

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