Bainai'S Personal Fashion Brand Will Join The Market Area Of Sub License Merger.

Last year, "hot girl" Vitoria Beckham was selected by Management Today magazine as the 100 British entrepreneur No.1. At the British Fashion Awards held before, she took Beckham to the "best brand award" trophy.

In just 5 years, Vitoria has expanded its fashion business into a business empire with a turnover of 30 million pounds (290 million yuan) and 100 employees, with 2900% sales of branded sales.

Following the US luxury brand Kate Spade, its Saturday is merged into the main line brand and Marc Jacobs cut off the secondary brand Marc by Marc Jacobs, and it is combined with the same brand as a single brand. Now it is the fashion designer Spade Vitoria.

Vitoria Beckham recently announced that her brand name Victoria Victoria Beckham (VVB) will be combined with Victoria Beckham Denim of denim sub line.

In 2008, Vitoria came to New York fashion week with its debut show. In 2011, Victoria Beckham's sub line brand Victoria by Victoria Beckham (hereinafter referred to as VVB) was launched.

Vitoria said that the main brand VB will not be affected by the merger.

As the main line brand, VB focuses on

The fabric and the carefully tailored contour.

The low-end brands are mainly daily wear and light living costumes.

In view of the fact that the cowboy series is very suitable for life categories, the merger seems to enable consumers to find clothes that can fill wardrobes under the same brand.

The price of the two pairs of cards began to merge from the exclusive series in 2016 to VVB, ranging from US $195 (1210.1 yuan) to US $1900 (about 11791.5 yuan).

In May 17th of this year,

Fashion works in autumn and winter 2015 are displayed at the closing ceremony of Singapore Fashion week.

Vitoria told Vogue: "the sister brand we created is very interesting and includes Vientiane. I am very proud of it.

Now is the next stage for the VVB brand -- apart from parties, cocktail parties, wearing VVB clothes can also get out of weekdays.

She explained in detail: "the main single product of the cowboy series has aroused great repercussions among our customers, and they are also frequent customers of VVB.

We then found it necessary to merge the two into the same series.