MOSCHINO Wants To Cut Prices In China By 20%

Following Chanel, MOSCHINO announced a 20% price cut in China. It is clear that Chanel's price cuts in China really triggered waves.

The news that brand has to depreciate in China recently is coming out.

But Moschino is really quick. When other brands are still adjusting the price, Moschino has officially cut prices.

From April 13, 2015 onwards,

China's new spring and summer ornaments, including handbags and accessories, are reduced by an average of 20% of the total price adjustment. The price adjustment does not include MOSCHINO products that are now sold in China, including

and

。

But please note that the MOSCHINO products currently sold in China do not reduce prices. If you want to buy the goods after the price reduction, you have to start with the new products. This price adjustment aims to substantially narrow the difference between the domestic and foreign markets, so that Chinese customers can buy MOSCHINO products at any price at any time.

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The reporter has learned that at present, China's per capita GDP has exceeded 6000 US dollars. According to international experience, it is in an important period of expanding consumption scale and accelerating consumption upgrading. Especially, the demand for space for high-end goods is rapidly enlarged by middle and high-income groups.

Chen Chen also said that in recent years, the textile and garment industry's economic indicators have maintained a relatively high growth every year, but only in the last two years, although the overall trend is still rising, the growth rate has slowed down considerably.

He also made an in-depth analysis of the causes of consumption and the problems in the development of the textile industry.

"One is the poor brand influence. Most of the domestic textile enterprises are small and medium enterprises, with few famous brands and weak core competitiveness.

Without considering the price factors, the first choice of merchants is always foreign products. Even in China, the selection of cooperative enterprises is often a large and influential enterprise.

The two is the weak design capability. The domestic enterprises have not invested enough in product design and research and development, homogenization is serious, and the refinement and standardization of products are far behind the international level.

The three is the price factor. At present, the domestic labor cost, the land price rising rapidly, and the high standard for environmental protection in recent years, make the domestic products less and more advantageous in the price.

Zhao Ping also pointed out that China's textile products, especially the finished products, lack the right to speak in fashion. Especially now, the basic function of textile and clothing has been relegated to a secondary position. People's pursuit of textiles is more fashionable. Therefore, the design ability of Chinese textile products needs to be improved.

At the same time, the added value of domestic textile and apparel brands is still relatively low. She said: "China's exports of textiles are mainly inexpensive and inexpensive, but they are very expensive in the domestic market, even with the international brands. But the added value of the brand is not high enough, resulting in consumers unwilling to pay for them."

Therefore, efforts should be made to train China's own well-known brands and even internationally famous brands.

Zhao Ping also bluntly pointed out that the market behavior of most textile and garment enterprises in China is short-sighted and thinks that they can make money. They always regard bigger and stronger enterprises as the ultimate goal of enterprise development, and lack the ideals and ideals of cultivating hundred years' brand.