Leading Enterprises Diversify Layout To Meet Market Challenges

Facing the sluggish market, men's wear brands have put forward to change the brand positioning and realize the difference.

In order to find new profit growth points, many local leading enterprises have chosen to deepen diversified layout.

The downturn in the men's wear market is not only a decline in performance, but also a closure of stores.

Public data statistics, the first half of 2014, the card slave road closed shop 53.

The closure of 73 homes, the closure of 53 cards and the closure of 46 by Hinur, the most severe number of seven wolves, the closure of 347.

Although these men's clothing enterprises are actively pforming, trying to find new profit points, but in the face of the overall market downturn, business performance recovery still takes time.

A number of agencies' research reports also believe that 2015 is still an adjustment year for men's clothing industry.

Wang Liangxing, chairman of the board, did not deny that such a situation existed in his own brand.

According to him, Li Lang has also closed many stores, and now it is a retail era.

Business managers, former dealers are not professional, more money, you can open a shop casually, but now such a store must be pformed or eliminated.

An industry insider told reporters that in fact, the performance of men's clothing is not down in the cold of 2014. In recent two years, the industry has been in a downward trend.

This person believes that men's clothing enterprises are no longer able to increase their sales performance by increasing the number of shops opened as before. Men's clothing brands are faced with the result of squeezing bubbles after expanding shop crazily.

Take Shanshan Group as an example, Zheng Yonggang, chairman of the board of directors, said in a media interview that the proportion of clothing plates in the whole group was only about 20%.

Shanshan is involved in lithium battery materials, commercial real estate and financial investment.

In addition, Zheng Yonggang also revealed great interest in the field of health.

He said that the next step into the life and health industry will definitely invest, and the involvement will be very deep, not only from the foundation, but from the intermediate level.

And many years ago, YOUNGOR, which has extended its real estate and invested in two new business segments from the clothing industry, announced in early March 2015 that it plans to invest 1 billion yuan to set up a health industry fund in Ningbo, Zhejiang.

According to the information disclosed by YOUNGOR, this wholly-owned subsidiary of YOUNGOR Investment Co., Ltd. is invested by its own capital, and is the manager of the health industry fund. It is responsible for looking for investment projects around the health care industry, including project development, due diligence, analysis and demonstration, and post investment management.

The fund will last for five years, and it can be postponed for two years after approval by the partners' meeting.

In November 2014, seven wolves had launched a domestic RMB fund with an investment company in Shanghai.

The fund mainly invested in consumer brands, chain stores, retail enterprises and Internet related businesses.

The investment industry includes, but is not limited to, clothing, accessories, food, beverages, restaurants, supermarkets and other large consumer industries.