Data Disclosure: In 2014, The Footwear Industry In Jinjiang Realized An Output Value Of 104 Billion 500 Million Yuan.

Jinjiang is located on the southeastern coast of Fujian. During the period of Western Jin and Yongjia, people in Central Plains moved away from war and moved south. The land area is 649 square kilometers, the sea area is 957 square kilometers, and the coastline is 121 kilometers long. In 1992, there were 13 towns, 6 streets, 391 administrative villages (community), 1 million 90 thousand household registered population and 1 million 300 thousand foreign population, and the basic competitiveness of county economy ranked fifth in the whole country. In 2014, GDP1492.9 billion yuan, an increase of 9.8%; total revenue of 19 billion 802 million yuan, an increase of 8.33%, of which the level of income 11 billion 410 million yuan, an increase of 13.77%; regulation of industrial output value 329 billion 20 million yuan, an increase of 11.2%.

　　 Shoemaking The industry is a traditional advantage industry that Jinjiang started earlier and developed faster. It is an important pillar of Jinjiang's national economy. There are 2652 shoe industry enterprises in the city, with about 300000 employees, of whom 405 are industrial enterprises above Designated Size and more than 220 thousand employed. In 2014, the output value was 104 billion 500 million yuan, of which 94 billion 100 million yuan was produced above the scale. In recent years, the footwear industry in Jinjiang has faced the difficulties of overcapacity in shoe industry and the shrinking market demand. It is committed to accelerating product innovation and channel spanformation, and has realized the contrarian growth during the deep adjustment of the industry. Industry development presents four characteristics:

First, the scale of strength is steadily improving. Some enterprises expand and expand by acquiring and merging, spanforming business and cultivating sub brands. Following Anta's acquisition of Philippe, Yuan Xiang successfully acquired the famous Spanish sports brand KELME (Carle beauty) in 2014. Tianlun Tian, San Fei Lai, lion brand in the spanformation of outdoor products into the track of healthy development, Anta, XTEP, 361 degrees, Mingwei are expanding. Children's wear On the market of the intelligent wearable device, the profit and earnings have been greatly increased. Xingye and Feng an are extending from the original pure leather processing to the downstream products such as bags and so on. The three sta company has made use of the comprehensive utilization of the leftover materials of the shoe industry, and successfully spanformed from the original foaming production to the baby products and the new wall materials. In 2014, there were 26 cities in the city. footwear industry Enterprises pay taxes more than ten million yuan, of which 7 companies pay taxes over 100 million yuan.

Two, the ability to innovate continues to grow. Under the pressure of overcapacity and homogenization of competition, Jinjiang shoe enterprises have been relying on new equipment, R & D and innovation to break through in product differentiation. The city has introduced more than 3000 sets of automatic shoe making production lines (sets) and more than 500 soles of EVA soles in Italy, Germany, Japan, Taiwan and other countries and regions, and some enterprises have also started importing 3D printing equipment, high automation shoe machine, stereo scanner and computerized numerical control cutting board machine for production and upgrading. In addition, there are still some enterprises around the cost reduction, improve product accuracy, is in collaboration with Harbin Institute of technology, Quanzhou Institute of Chinese Academy of Sciences, Shenyang Automation Research Institute to implement the shoe production line intelligent spanformation. The technological innovation of shoe material and soles is the main attacking point for the footwear enterprises to implement differential products. The city now has more than 20 enterprises such as Jordan, Anta, Saint flee, wild force and the Chinese leather industry research institute and relevant colleges and universities to tackle the leather and shoe materials innovation technology. The shoe upper material has been expanded from the original leathers and leather to colorful mesh materials. Sole The material has been spanformed from a single rubber and PPR material to lightweight, wear-resistant and skid resistant functional materials.

Three, diversified sales channels. Facing the impact of electricity supplier in the era of big data, enterprises pay more attention to innovative business models, implement channel spanformation, and diversify the market. More than 70% shoe companies have been involved in e-commerce, and Anta, 31st, XTEP and other brand enterprises have also established official flagship stores on the Internet. At the same time, they use "two-dimensional code" and other information technology to achieve real-time data statistics and point to point services, effectively improving market resilience. The shoe industry's foreign trade enterprises, through frequent holding together to participate in overseas exhibitions and business visits, have made use of the world-famous exhibition platform such as Germany's "Du's" shoes exhibition, Munich shoe exhibition, Las Vegas shoe exhibition, Italy shoes exhibition, Moscow shoes exhibition and Brazil shoe exhibition in 163 countries and regions in Europe, America, ASEAN, Brazil and Russia. Dasaki, Greater East Asia, Philharmonic, name and so on, and other enterprises through the spanformation of international shoes and clothing brand, spannational stores engaged in ODM foundry, sustained production and marketing situation.

Four, the industrial matching is more perfect. In addition to continuing to consolidate and enhance the localization matching level of footwear products such as soles, vamp, leather and hardware products, in recent years, Jinjiang is committed to strengthening the development of the public service platform from the R & D, quality and marketing levels to optimize the footwear industry development environment. Among them, the e-commerce center of China shoe capital, which was put into use in 2012, has gathered more than 300 operators and supporting logistics, warehousing, industrial design, advertising and other industry operators. The Chinese leather and footwear industry Research Institute (Jinjiang) Co., Ltd., which was jointly built by the Jinjiang municipal government and the China leather and footwear industry research institute, was officially put into operation in Jinjiang in 2013. It has played a positive role in Jinjiang's footwear industry's participation in the formulation of industry and national standards, and in tackling key technical difficulties. In addition, at present, Jinjiang is building an international shoe spinning City with a total investment of nearly 100 billion yuan and annual turnover of up to 100 billion yuan in the town of Chen Dai. It is based on the establishment of the largest and most comprehensive product in China and the Asia Pacific region, which is the largest trading center of the "Big Mac" shoes and clothing materials, shoes and clothing machinery and related industries of footwear and clothing industry, and has been listed and issued through capital operation. The international famous professional market with high brand awareness and good industrial effect has been built, and Jinjiang's leading position in the field of sports shoes production has been established.

At the next stage, Jinjiang will focus on consolidating the status of the main shoe producing areas, vigorously promote the spanformation and upgrading of the footwear industry, help enterprises overcome difficulties and break through, and achieve a new round of leaping development. First, we must lead the differentiation of products. By increasing support for design, research and development, market positioning and planning, we will focus on supporting brand shoe enterprises to segment the market, focusing on personalized consumer groups such as children, the elderly, women and so on. We will further develop functional, professional and fashionable footwear products. We will focus on outdoor activities such as mountaineering, rock climbing, cross-country and other outdoor sports areas. We will tap potential consumers in professional evolution and improve market share. Two, we must promote diversification of product sales. It is necessary to organize the shoe enterprises to develop the international market through many channels, support a group of enterprises to engage in the ODM substitution of the international shoe brand, and help a group of enterprises to upgrade their sales from offline entities to offline businesses. The three is to support mergers and acquisitions. We will give full support to the strength of the shoe industry brand merger and reorganization of domestic and foreign footwear industry and upstream and downstream supporting enterprises to achieve low-cost rapid expansion.