Xu Ting: The New Rise Of Electricity Supplier'S Black Horse Consumption

For traditional home textile enterprises, 2013~2014 is destined to be written as a very special two years.

In the history of development, these two years are the most important opportunities for the pformation and upgrading of traditional textile enterprises, and the most critical two years.

Over the past two years, we have witnessed the closing of stores under the home textile line, and witnessed the digital craziness of the "double 11" promotion and the sudden rise and rapid growth of home textile business. This has witnessed the emergence of the "black horse" and the endless business opportunities of mobile e-commerce providers and social business providers.

according to

According to incomplete statistics from the research center of the home textile industry, the sale of home textile business in 2013 was about 72 billion 500 million yuan and increased to 96 billion yuan in 2014. If combined with 7 billion yuan of TV shopping, horizontal media shopping and direct telephone sales, the overall sales of home textile industry in 2014 exceeded 100 billion yuan, reaching 103 billion yuan.

Thus it can be seen,

Sales in the industry accounted for a huge increase in sales, which is less than 9% of the combined sales growth rate below the line, and even a considerable number of key brand enterprises appear more serious negative growth compared to it can not be underestimated, and enough to cause the industry's attention and attention.

Not long ago, Premier Li Keqiang of the State Council also mentioned for the first time in the 2015 government work report that "the new consumption of Internet as a carrier and online offline interaction has been booming". This is the first time that the state has mentioned encouraging O2O online and offline interactive consumption, which will play a catalytic role in the current hot O2O industry.

Based on this, Shanghai people will jointly launch the "China Internet home textile home promotion alliance" jointly with home textile home related industry associations.

The alliance to be established is designed to select the leading household textile enterprises and new home textile home brand enterprises in the subdivision areas of home textile home industry as a joint sponsor, and to register an Internet home company as a co sponsor. Based on this, it integrates the advantages of R & D resources, superior manufacturing resources, advantageous marketing resources and superior technology resources in the home textile industry, and promotes the Internet and double line integration process of the home textile industry. It tries to pform the traditional home textile industry with the power of Internet thinking and Internet technology, so as to realize the smooth pformation and upgrading of the home textile industry, and lead the home textile home enterprises to innovate and develop, adapt to the new normal and add new impetus.

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In March, the early spring of Shanghai was very fresh. 2014 China's home textile economic year awards ceremony came to an agreement. With expectation, we opened the curtain of recognition.

Who is smiling at the draught? Who is brave at the tide? What kind of power is leading the domestic textile economy to speed up?

The list was announced and the heavy hammer was settled. The commendable entrepreneurs include representatives of the National People's Congress as well as new talent from the industry. There are both the traditional innovators and the electric business pilot. There are leaders in the industry, standard setters, and "re entrepreneurs" who are carrying out strategic pformation and opening up new fields.

A list shows the rising track of the home textile economy this year.

In 2014, these list entrepreneurs spent a very extraordinary year.

They are grasping reform, adjusting structure and promoting pformation, vigorously promoting the reform of home textile terminal channels, making good use of environmental protection as a breakthrough in pformation and upgrading of combined boxing, and pushing forward a series of major innovation experiments.

Under the guidance of the "new normal", they put more emphasis on the way of pfer and structure adjustment, pay more attention to meeting people's household needs, pay more attention to the psychological analysis of market and consumption, attach more importance to guiding social expectations, pay more attention to the protection of intellectual property rights, pay more attention to giving full play to the ability of employees, pay more attention to comprehensive innovation, pay more attention to improving the quality of personnel, and pay more attention to ecological civilization.

Starting from the 5 dimensions of "subversive, unique, growth, driving and leading", this activity selected 12 "Chinese family textile economy figures" with positive contributions from the whole country.

In publishing the list, the most noteworthy thing is that most of the home textile "big guys" are involved in the Internet industry. In the mobile Internet era, innovation and reform have led to a new round of entrepreneurial ways, changing the original industry pattern, and the electricity supplier has become the most noticeable new trend.

In this era of rapid development of the Internet, the old sales pattern is being gradually broken, and the new business mode has brought new development to various industries.

Today, with fierce market competition, short product life cycle and rapid technological advance, no innovation will perish.

Innovation has changed the track of enterprise development, and the era has entrusted every enterprise with an innovative mission.

Innovation, create the core competitiveness of enterprises.

Innovation makes enterprise brand more powerful.

Only by innovation can enterprises get rid of mediocrity and shine up.

In 2015, China's home textile economy went on the road again. This year is the key year for comprehensively deepening the reform. It is also the year of ending the "12th Five-Year" plan. The home textile enterprisers will fully adapt to the new normal of economic development, work hard and work hard to achieve the great goal of home textile power.