Adidas Focused On Recovering North American Market In 2015

Adidas Adidas group, the world's second largest sporting goods manufacturer, has announced that it will no longer cooperate with NBA after the 2016/2017 season expires. At the beginning of this month, the German sports Brand Company released its annual earnings report with big profits. Due to the weak performance of TaylorMade-adidas Golf and Reebok Reebok in North American golf business, Adidas Adidas group has been surpassed nearly third brands in the North American market by Under Armour, and is far away from Nike Nike group.

According to statistics, the sales of Adidas AG AG in the fourth quarter expanded to 4.2%, which was worse than the 1.4% in the three quarter. However, double-digit growth was achieved in Western Europe, Greater China, European emerging markets and Latin America, with a total sales of 3 billion 610 million euros in the quarter, up 6.5% from the 3 billion 391 million euro in the same period of fiscal year 2013. Of which Adidas Adidas Brand sales increased by 11.3%, Reebok Reebok increased by 0.6%, and TaylorMade-adidas Golf fell 24.2% year on year. By channel, sales of retail and wholesale channels increased by 20% and 5% respectively, while same store sales increased by 9% annually.

Annual sales rose 2.3% to 14 billion 534 million euros, 2013 euros in fiscal year 14 billion 203 million, and 6% after the exchange rate. At fixed exchange rates, the group grew in all markets except North America, and sales in North America declined by 6% and Western Europe by 8% due to poor performance. Greater China region Western Europe's emerging markets and Latin America increased by 10%, 19% and 19% respectively. According to brand, sales of Adidas Adidas and Reebok Reebok increased by 10.8% and 4.7% respectively, while TaylorMade-adidas Golf fell 27.7% year-round.

In the fourth quarter, Adidas's net loss rose to 139 million euros from 10 million euros in the same period of the same period. At the operating profit level, it lost from profit to loss of 40 million dollars, and 32 million euros in the same period of the previous year. Net profit decreased by 37.2% to 496 million euros in the whole year, and 790 million euros in fiscal 2013, of which 78 million euros were generated in Russian business. goodwill The operating profit was 883 million euros, down 23.2% from 1 billion 181 million euros in the previous year, and the operating profit rate dropped to 8.3% from 8.3% in the previous year.

Adidas AG Adidas group has hired headhunter Egon Zehnder to look for new CEO. The 60 year old Herbert Hainer is the longest serving CEO of Adidas AG Adidas, despite the board's dissatisfaction with it, but last year, Herbert Hainer continued to renew its contract with the group until 2017. According to the open letter published by Herbert Hainer to the group, the new CEO promotion and external appointment are possible. It is said that Eric Liedtke and Roland Auschel, the head of the group's global brand, are the most competitive candidates.

In 2006, Adidas AG Adidas and NBA signed a strategic cooperation agreement for 11 years, exclusive agency NBA, WNBA and NBA to develop alliance uniform business.

However, Adidas AG has said in 2015 that it will focus on resuming its lost territory in the North American market in 2015. Last month, Herbert Hainer, chief executive of the office, said that "we hope and win the market". The North American strategy is the main component of the new five year development plan originally scheduled for Herbert Hainer on 26 this month. However, the board of directors of Adidas AG Adidas has officially sought new CEO.