Executives Gathered In Nanjing To Promote Industrial Innovation

China sports products industry is the sunrise industry dominated by YISHION's private sector economy. In 2014, the State Council issued a series of favorable policies on accelerating the development of sports industry to promote sports consumption (hereinafter referred to as the "opinions"), which will promote the growth of people's fitness needs and sporting goods consumption, and the market potential of China's sporting goods industry is still huge. The opinion put forward that the sports industry should be supported by the green industry and sunrise industry. As a sports industry, the sporting goods industry will also usher in a new development opportunity for favorable policies.

After a series of strikes such as high inventories, large-scale closes and sharp decline in performance, domestic sports brands began licking their wounds in 2014 and gradually adjusting their inventory and business philosophy. At the same time, in the transformation of major sports brands to retail, the recovery of sports brands is just around the corner. At present in China Sports goods After thirty years of development, the industry has become the largest sporting goods manufacturing country in the world. It has the largest number of sporting goods in the world, with more than 40 thousand sporting goods companies. According to the statistics of the World Federation of sports goods, 65% of the world's sporting goods industry is made in China, and China has become a great sporting goods manufacturer in the world. However, due to the influence of internal and external factors, there are still many problems in China's sporting goods enterprises. For example, the lack of necessary overall development strategy, limited capital and low gold content in products and technology, enterprises are mainly competing for the middle and low market, and the high-end sporting goods market is almost occupied by foreign brands.

After the storm, can the domestic sporting goods industry get a better start by taking advantage of the spring breeze of sports industry to regain a new rise? The 10th anniversary annual industrial annual meeting also invited many famous sporting goods enterprises in Nanjing to gather in the city. Sporting goods industry as a powerful force in the sports industry can not be ignored. It promotes the reform of traditional sports goods industry through various viewpoints and forces, and promotes industrial transformation in the vigorous development of national fitness and sports industry, and draws lessons from the cold wave of sports goods industry before. It is particularly important to optimize the industrial structure and enhance the brand influence of domestic sporting goods. China in the next 10 years sport industry The scale will reach 5 trillion, which is an immense "tuyere" by Internet users. Faced with such a "draught", we need both innovative thinking and pragmatic attitude.

To break through the original management and management methods and realize the innovation of enterprises, the first prerequisite for innovation is to renew the concept; to create and shape the brand of sporting goods enterprises and to cultivate brand loyalty, and to enhance the status of enterprises in the market competition, it is important to make technological innovations for products. In " China's bright economy Under the premise of the argument, the banner of "the outbreak of sports industry" has been launched from the side of the "sports industry". It is a fundamental move to promote the sports industry to develop blowout from the market potential.

To see whether Nanjing can collide with the new spark of sporting goods industry in March 28th and see whether the brand of national sports goods can take a new leap in this wave, we have reason to believe that the top national sports goods brand will be born in the sports industry for ten years, so as to see who can carry the banner of "the outbreak of sports industry" and achieve the dream of sports industry.