The Market Trend Of The Running Industry Department And The Outdoor Products Market Showed Explosive Growth

With the improvement of people's living standards, sports has become a way of life. From simple sports activities to outdoor hiking, and now to the rapid development of running and riding, the Chinese sports style is moving towards fashion The sports industry needs to have a deep insight into the current market trends and hot spots, grasp its own development direction, and constantly adapt to the lifestyle of consumers, so as to maintain the vitality of the brand.

At present, the market of "new runners" is growing explosively, and the industry around running is in the market trend. The data shows that at present, 41% of the people take running as their sports and leisure way. Besides walking, it is the most important way of exercise. Among them, 33% of the people have participated in running in the past year, and nearly 60% of them have participated in it for less than three years. It can be seen that a considerable number of people in the running army have just joined, and this market is in a high-speed development stage Section, more new forces to join, for the market to provide a lot of imagination.

Although running equipment market There is a lot of space, but the current running market is still immature. 78% of consumers will not choose professional running equipment, and they are still quite casual on the whole. Consumers who use professional running equipment mainly focus on basic products such as running shoes, socks and water bottles. They have low ownership of professional underwear, glasses, tights, coats and other equipment. However, the current situation just shows the existence of market opportunities. With the continuous "upgrading" and "evolution" of runners, the specialization of equipment will be a trend in the future. From the consumer's acceptance of running equipment brands, foreign brands are better, but as long as the price is reasonable or the brand is hard enough, domestic brands are also willing to accept.

There is a large market space for running equipment. As an emerging market, it has rapid development speed and great potential, but its maturity is low. Enterprises need to grasp the market trend quickly, accurately and ruthlessly, quickly discover the opportunities in the market and see the opportunities in the market. For enterprises, there are no more than two strategies:

Those who are relatively mature will be given priority to those who have entered into the new and mature line of sight in the future;

2. With the development trend of the market, create an introduction for beginners brand , let those "new runners" see the professional equipment suitable for them. The two methods have the same goal, but different strategic paths. The former is more difficult and challenging, while the latter is more pragmatic. It not only catches the rising trend of the market, but also avoids the competition of professional brands. It is more like the strategy of the original outdoor sports brand Pathfinder. The initial market needs certain cultivation and waiting. When the market breaks out, the brand will be brought with rocket speed Dynamic development.