How To Do A Good Job In A Clothing Store

For clothing items, if you can focus on a lot or block, you can attract customers. Because there are many shops that run similar products, customers can have more opportunities to compare and choose here. For example, a street in Chengdu's Ke Jia lane is Chengdu. Top grade clothes The business of the gathering area is quite hot. East ERON street is a leather street. When the weather is cool or the cold winter is coming, people who choose to buy leather clothes will come here and do business.

Generally speaking, the area with more than two conditions is a good location. If it is all available, it is the best. address 。 However, the rents with these conditions are generally quite high. Shopkeepers should not be intimidated by higher rent, but carefully analyze how much money can be invested in this fund. Generally as long as Set up shop The idea is right, all are high investment and high return, so they are willing to invest in the shop site.

In fact, the high rent of a good shop site is not formed in two days, nor is it arbitrary. It is a contract between the landlord and the tenant in the contest of long-term profit sharing. The rent is so high that no rent can be made for the tenant. It can be seen that although a good shop site is small and earthy, the money earned under normal circumstances will always exceed the rent, and it will be profitable.

Therefore, it is better to spend a lot of money on finding a good store if it costs a lot of money to open a big shop. Of course, high rents increase operating costs and increase operating pressure and risk. We must have a good calculation of investment projects and see that space can not do business in golden shops. If there is no diamond, do not live in China. If there is a shortage of initial funds and there are good shops in other areas, so long as they can operate properly, they will also be profitable.

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When shopping, most female customers like to stroll slowly, and the location is obvious. For example, the shops in front of the elevator and the corners of the floors are often the places frequented by female customers, and the storefront shops which do not rely on elevators and do not pull aside are relatively deserted. Because most female customers like to go around the mall first instead of directly into the store in the middle of the mall. Female customers have the idea of "shopping before deciding what to buy" before buying clothes. The behavior of buying clothes is more random and easier to be "preconceived". First, they see a brand, and so on, there is more comparison and fastidious comparison. In contrast, the purpose of male customers buying clothes should be clear. Before buying clothes, they want to buy what they want. After entering the shopping mall, they can directly look for the target and buy the right ones and stop shopping. A reporter interviewed several female customers in the shopping mall. One of the young women said, "feel good and buy it."

Female customers are more concerned about "feeling", and "location" can give people a sense of "shopping" in space. Female customers naturally feel "bad" when they are "beating around the Bush" to find, or crowded with many brands. Especially when the difference between clothing and shop decoration is not large, most female customers will feel that "only a better brand can occupy a more important position", so as to choose a better location clothing. Conversely, when male customers buy clothes, they often think of their occupation and identity, and pay more attention to whether their own taste is suitable for themselves. Since they do not like women customers to "love" shopping, the feeling of shopping is not as good as that of female customers.

In addition, women's clothing stores seem to emphasize more differences in store design and style than men's clothing. Many shopping malls men's shop decoration is not wooden materials decorated into a coffee color of the ancient style, that is, using the black and white color shows the modern sense, somewhat similar. And women's clothing shop is not the same, some lively and relaxed, some mature and mature, and the avant-garde personality. Female customers often walk and suddenly be attracted by a certain store. If the store is in a prominent position, the bright effect will be further enlarged. How can a woman born of sensibility escape the temptation of "magnifying beauty"?

On the face of it, many customers like to shop around every corner of the shopping mall. It seems that there will be no more concern about the location of the store if there are more choices. But in fact, it is because they have enough choices that they have different attitudes when they are "wandering" and "choosing". In view of this, it is necessary for women's clothing enterprises to strive for better positions in the shopping malls.