Ye Shouzeng On Garment Industry Informatization

Wang Jun: how do you see some possible changes in business in the future?

Ye Shouzeng: I think the electricity supplier must not be avoided.

Nowadays, e-commerce is mostly based on cheap goods or discounts.

But I know that some countries on the Internet expensive clothes, the price of clothing on the Internet industry is feasible.

So the electricity supplier must face it.

Wo Wo hasn't started yet, but we hope to try this channel.

Now we are going to do some publicity on WeChat platform. In the future, we can become sales through these publicity. Of course, we can also go to some existing channels, such as Tmall to open shop, and so on. We will try it.

Maybe we will not think of the channel as a miracle. Buying clothes is often an experience. As a garment, it means that the feeling you consume in the shop is different from that cold demand of e-commerce.

In the future, we will actively try on the channels and networks. On the other hand, we will intensify our efforts to give customers the real experience of such stores.

In the future, the physical store will give people a feeling. If that is purely goods, e-commerce can be replaced.

Even our retail director has a whim. 100 square meters of Jiu Guang Department store will be all fitting rooms in the future. No department stores will be there. After the trial is finished, it will all be sent to your home by electronic commerce.

This is our sudden fantasy. Maybe these things will become possible in the future. Your entity is a super experience space. Finally, the guests do not need to carry them in large bags. Finally, when you get home, the clothes you buy tomorrow morning will come to your home.

In the future, it will probably become possible.

But this needs strong backstage. The distribution center of e-commerce needs to be developed and advanced.

From the channel, we feel that we are not excluded from any channel, but we are very clear that we are a content supplier.

So what is the channel, along with the development of the times and development.

But content providers, we have to make clothes, our tailor's function can not be replaced by others.

No one can replace this function of making the whole stitch.

Wang Jun: how do you practice the information system of fashion?

Ye Shouzeng: it is wrong to say that fashion is a traditional industry. If I just say the informationization of the channel, I think it is also one-sided.

From the beginning of the design draft, it is information technology, and the grain is also very important in this respect. From the first manuscript to the end, the whole cycle of the product is made, and the whole management is done by informatization.

The whole network is positive. There are 20 people in the IT Department of our company.

Information technology is definitely a very big trend.

In the future, it may be really open, so that stores can fully grasp this information.

There is an example of La Fei Yi in more than 500 stores in the United States. In each store, he knows what color and what fabric remains in the factory in Shantou, China, and they can customize it for the guests. Because there are many big fat people in the United States, big fat people may not buy clothes, and he adds 30% of the money, for example, this dress is 100 dollars, then it is 130 dollars, I help you make it, according to your size.

You can check this list directly at the store and check if there is any cloth left in his material store, and there is no cloth left.

If he had, he could go on with it. After a week, he promised that the product would be sent to the guest. I think this is a great thing.

This is what we deserve to learn.

Wang Jun: what changes have taken place in the market in recent years?

Ye Shouzeng: Although many people may say this year, many industries are saying that business is not good this year.

We don't have a big feeling. We think it's still good.

In terms of itself, our single store has grown by 7%, and the whole company has increased by 40%, so this is quite impressive.

For consumers, they are getting more and more mature every year.

They are not too blind to consume brands and Logo as before.

Now they may attach importance to good materials, good workmanship and styles.

When consumers become more and more mature, what do they attach more importance to?

I bought it for that brand before. Now I buy it for this object, and buy it for my needs, that is, I want such a good quality thing.

The annual sales of Wo Wo are increasing, and there is no activity in the whole year. Discount is not, but some promotional activities, some static exhibitions, about two times a year.

Many friends are fans of Wo, they are very fond of our brands. We feel very fortunate that so many consumers really like us, this is very rare.

Wang Jun: the brand of "Wo" is relatively unique in the market. It seems to be relatively calm, comfortable and elegant, but it is very unique, because when we talk about design, we make things very complicated.

Ye Shouzeng: it's like writing a brush. You have to write those regular script. There is nothing slippery. It's not only the body, but also the body. If you follow it, it will be very difficult. If you work hard for ten years, you will not be able to achieve anything.

But if you can stick to it for ten years, you will have a good foundation.

This is a hard work, but if you come up with a good dragon dance, write a good word, people will really write you do not recognize the dragon.

But those ten years of hard work are obvious to the discerning eye.

Therefore, it is more than ten years, and we are writing regular script for fashion.

We wrote the whole work in writing, and we wrote for ten years.

Now who wants to imitate us is not that fast.

Because we are a company of 17 years, 17 years are writing in one stroke, this is not two days in a day can learn.

We feel that our mind is very solid. The work we are doing is the same as that of the regular script in writing brush, but not in terms of model, material and workmanship.

This decade has not taken a detour, though it is slow, but it is not slow.

In the first 10 years, we only had forty or fifty stores, but last 2012, there were only 100 stores, and in 2013, 50 came out and 150.

This year we have opened about 40 or 180.

Close to 190.

Maybe some brands may come up, he will open 50, and open second in second years.

After training the basic skills, it will be easier to create something, and it will come true.

This is also the law of the development of things.

Ye Shouzeng: for enterprises, talent is the first. In fact, China is now a whole, I think that money is not a problem, the market is not a problem.

Therefore, we lack talent.

For Wo Wo, we feel that the whole thing can be opened up and put the demand on the whole global platform to consider and get the global resources, so it will be better to integrate with the local resources.

We set ourselves a goal to create the future ideal life for human society with global talents and global resources.

We want to become an international brand. First of all, we have to internationalize our talents, and our resources are internationalized. So Wo Wo set up a branch in Paris.

The goal is to get talent resources over there, and now there are almost 20 employees in Paris.

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For talent and manufacturing, this is the foundation.

Making textile is more difficult than clothing, sound and noise, what flavor is in the air, and even environmental pollution problems such as sewage and exhaust gas, so this solution will be very difficult.

The whole textile enterprise needs upgrading and personnel follow up.

Wang Jun: all kinds of intelligence have appeared, but from the prevalence of ingenuity and the prevalence of traditional culture, human beings are moving forward and returning.

Ye Shouzeng: people need to return to the most fundamental demand for dressing. In fact, we may not need so much.

The tradition that lasted for a long time is more beneficial.

Just like we are the most organic and the most natural food, we are most at ease, that is, wild.

The same is true of clothes. The most natural things exist in our tradition, including the technology and methods of dyeing. Maybe our indigo dyeing and plant dyeing may have been forgotten by us.

Because it is dyed with that blue grass.

So these are the same value as the black fungus in the trees in the rotten forest, the cloth dyed with plant dyes, which is very good, so it is true to return to nature.

Wang Jun: a business, a brand is really to come back to the value of what can be inherited, what is the professional and technical inheritance in this field?

Ye Shouzeng: We used to wear cotton padded jacket and jacket in winter. In fact, it was very comfortable. It was white cotton cloth.

It is also the use of such cloth, which is to use these traditional things to use in our life today. This is a great significance.

It does not necessarily need a symbol. Embroidering a dragon and embroidering a phoenix is China. There are many things in China that deserve our inheritance.

For example, durable, this is also a Chinese tradition. One thing I want to do well is that it can be durable and can be used for a long time, which is in line with the current social needs.

At the same time, if the demand for material is equivalent, then you will protect the environment. There is no abuse of the environment. The cloth is used for the longest time. Then we get the least resources from the environment, and we can use it to the highest efficiency.

Therefore, durability is something that our older generation likes. Maybe for us now, it has become old-fashioned and not fashionable.

If we really want to advocate something from the fashion itself, in this era, we think we can advocate this kind of life value. If we put a thing in a permanent way, do not use it today, we will lose it tomorrow, which is a great waste of resources.

We can make a T-shirt with round collar, which will last long.

Durable, including physical durability, on the other hand, from a design point of view, such as a sweater on my body, it may wear for 5 or 10 years, nor is it out of date. Its quality is also very good, that kind of durable, that is, I have not designed a spare East West, and then it is also needed by modern people, and is also what we pursue.

Ye Shouzeng: I think this is a new advocacy that we should push. We feel that if we can integrate the spiritual wealth of China into the language of modern people and express it with clothes, we can make contributions to the human society.

And we now have the process of pformation.

So that is