The Demand For Luxury Maintenance Is High.

Bain consulting (China) released the annual report on China's luxury goods market, which said that in 2014, China's luxury goods market fell for the first time in 8 years, down 1% to 115 billion yuan compared with 2013.

In contrast, Chinese consumers spend a lot of money abroad, including mainland sales, purchasing and outbound purchases. In 2014, the total consumption of luxury goods in China was about 380 billion yuan, up 9% over the same period last year. China is still the world's largest luxury buyer.

Although the marketing revenue of luxury goods in the Chinese market has "flowed out of the field", it has brought about the shopping mall and other related industrial chains. However, such a depression has not affected China's luxury conservation market.

On the contrary, the market is becoming more and more popular.

It is worth mentioning that luxury goods are expensive, and their maintenance prices are expensive: thousands of dollars in maintenance costs, or hundreds of dollars in basic maintenance costs, are embarrassing for people to afford.

In addition, some businesses create huge profits, and play tricks on technology and accessories, so that many consumers spend a lot of money, but they can not get satisfactory service.

To this end, the industry believes that China's luxury conservation market is still in its early stage of development, there is great room for development, but many aspects need to be standardized.

After shopping at the flagship store in Champs Elysees, Paris, and after the credit card that was closest to the dream in Milan, did anyone think of how to handle a special crocodile skin? How to repair it after a hand drawn silk scarf? If you buy a luxury car, you can do all the 4S shops to solve the problem of maintenance.

A little more luxurious, a private jet, and a luxury cruise ship at sea, there is no need to worry about subsequent maintenance and repair problems. Those professional machinists can help you get everything done.

Then, a leather suit, a fur coat, a suit of fine fiber and rare cashmere, a light silk pajamas?

In the first tier cities such as North China, white-collar workers with stable incomes often have several luxury bags, while the demand for luxury goods and bags in second tier cities is also rising.

Data show that in recent years, the turnover of luxury luggage and franchise stores has increased by 10%-20% annually.

Some market watchers predict that in the next two years, China will become the world's largest market for luxury goods and bags.

With the increasing demand for luxury goods, the conservation has become a topic frequently talked about.

After all, the price of a luxury luggage is not bad, especially some limited money, though it has a value preservation function, but if it is not properly maintained, the so-called value preservation is impossible.

Therefore, luxury preservation and collection of expensive bags and leather shoes may be more intense than gold.

Customers who had bought clothes in Armani did not know where to go for dry cleaning. They also had a nanny's mistake to squeeze the high-grade trousers into the washing machine.

But at present many domestic stores only sell part of the dry cleaning shop is mixed.

Big brands of dry cleaners, which have a reputation, never accept those products that are of high quality in order to protect their standard of service. The experienced teachers will soon shut you out if they see signs of fading and changing colors.

In general, the after-sales service of luxury goods is set up in Europe and America. If Chinese consumers want to care for their leather, they need to send their customers' products to the service points in these areas through stores.

Not only the trouble of formalities, time delay, brand name care is also valuable, simple cleaning services generally cost 1500 yuan, the cycle is generally in a year to a year and a half.

This method is not only very expensive, but also has a very long cycle.

When you travel around the world, the new bag can be turned into gas when it returns to your hands.

Ms. fan told reporters that when he joined the office, he bought a LV white chessboard bag, because it was the first famous brand bag, so she liked it very much, but the bag was dirty for a long time, so Ms. fan really worried.

"White bags can't be used without washing, but the attendant said that they could only sell without matching cleaning services."

Ms. Fan said, at that time, it was very distressing. This luxury item was bought and served.

Because of such huge demand, China's luxury maintenance market arises at the historic moment.

Nowadays, in the streets and alleys of Beijing and Shanghai, there are a lot of small stores that are engaged in luxury goods, which have been developing rapidly, just like dry cleaners.

"LV,

Chanel, every time I go to Hongkong, I bring one or two bags.

After a long time, the bag will be dirty and even wrinkled.

So expensive.

You can't throw it away.

If you send it to the general dry cleaners, you will be more upset if you wash it up. "

Miss Chen, who is crazy about big bags, told the International Financial Daily that a year ago, a small luxury care store opened under her own residence. She usually went there to nurse her bags. The price was based on the location of nursing, ranging from hundreds to thousands of yuan.

"I've been trying a lot of times, and I'm very satisfied with it, so I'm very comfortable with giving my bags to them."

A staff member who joined a dry cleaning shop in Shanghai told reporters that because of the expensive price of the big bag itself, it was basically washed by hand. In general, a bag cleaning time takes half a month, and

There is a complete set of specific procedures for nursing, coupled with the special material of luxury goods. During the use process, the skin may be damaged and faded. The cleaning can not achieve the new effect. Special cleaning materials, professional care and coloring techniques are needed. In the final analysis, this is a technical activity.

"There are more and more people who buy luxury goods, and have accumulated many fixed customers. This line is a door technology activity, well done, natural guests are many."

It is understood that technology and materials are the two most important aspects of luxury conservation. For example, large brands of leather goods are expensive, consumers are mostly paying for the material of their products, and leather maintenance has become a major maintenance item in luxury maintenance category.

New oil coating materials, cloth materials, PVC, non-ferrous metals and other products can also be maintained in a special leather maintenance shop.