Creative Alliance'S New Ambition: Self Heating And Self Upgrading

In December 9, 2014, more than 100 enterprises and institutions and social organizations engaged in dress creation were gathered together to set up the Zhejiang costumes creative association.

Not only hang women's clothing, Keqiao textile raw materials, Pu Yuan sweater, Haining leather industry and other major apparel producing areas are self upgrading through the way of tug of heating.

"The biggest purpose of the association is to build a public service platform for the clothing enterprises in Zhejiang: from the point of view of design, do the research center of brand incubation, change the previous situation of multi label processing, establish a supplier's fabric database, improve the pass rate, and do well in upstream control."

Wang Changbin believes that these efforts are ultimately aimed at preserving the three lifeline of Zhejiang clothing: quality, R & D and market management.

In the women's clothing market, according to the age difference, the industry has a general division: three series: Xiao Shu, Zhong Shu and Da Shu.

Compared with the high loyalty of Da Shu and Zhong Shu customers, fewer customers prefer difference and individuation, which is a major reason why Hangzhou style women's clothes are obscure and plagiarized.

Even if the "two women" and "three colors" outstanding Hang Hang women's clothing brand, also can not get rid of partial Korean version, pro European and American shadow.

A manager who has many years of experience in brand marketing told reporters that the old hang women's clothing, which is mainly silk, has been unable to adapt to modern young women.

But it is difficult for the new Hangzhou school to rebuild a stable style, especially the introduction of clothing companies to designers in Japan and Korea. Naturally, the appearance of similar elements can not be avoided.

Through computer cameras to capture images, shoulder width, waist circumference, arm length and other 18 parts of the body 22 dimensions are collected by remote vision acquisition system, input fabric, style and other options to complete a high-level.

Customized.

This set of tall equipment was seen by Wang Changbin in an enterprise in Shandong some time ago.

Informatization has changed the traditional agent system of garment industry, and the logic of large-scale manufacturing is evolving into "private custom-made" information sharing.

Autonomous platform.

Hangzhou Wulin Road women's wear street, from then on to the customs shop to enter the O2O platform.

The creative shop realizes the integration of online retailing and offline business with the help of the Internet.

It can be seen that many changes in the clothing industry are related to technology, and the relationship between fashion and technology is interwoven.

The luxury of connotation and the diversity of values make the garment industry pformed into fashion industry.

The fashion industry needs to change through various factors of technology, creativity, dissemination and consumption, and then integrate and upgrade traditional industrial resources elements, thus forming a unique mode of commodity operation.

After the economic development has entered the new normal, the imitative consumption of waves has basically ended, and personalized and diversified consumption has become the mainstream.

Our province also proposes that we should take the development of fashion industry as a strategic direction and path to upgrade and pform traditional light industry.

Wang Changbin said: "the establishment of Zhejiang creative clothing association is the right step in this direction."