2014 China Textile And Garment Brand Annual Work Conference Held

To further implement the "12th Five-Year development plan" of the textile industry and the spirit of brand building in the framework of building a textile power (2011-2020 years), we should promote our country.

The implementation of the brand development strategy of the garment industry will be held by the China Textile Industry Federation's brand work office in December 15, 2014 in Haining, Zhejiang province. The annual 2014 China Textile and garment brand annual conference will be held. The annual brand building work of the textile and garment industry will be summarized, the industry brand development report of 2014 will be released, and the 120 list of the top 50 brands of garment home textiles self brand enterprises and brand value evaluation will be released. Three business seminars, original design brands and brand internationalization will be held during the same period.

At that time, representatives of the Ministry of industry and information technology, China Federation of textile industry, Chinese clothing, home textiles and other professional associations, China Standardization Research Institute, China Federation of Commerce, local credit system and local trade associations, textile and garment enterprises will gather together.

China Textile Industry Federation and China Institute of standardization for the first time evaluated the brand value of textile and footwear enterprises in 2014 based on the brand value evaluation of textile, clothing, footwear and hat industry, and rated the top 50 brand value of the industry.

In the thematic discussion, the organizers put forward three topics to discuss with the participants.

In the Symposium on business model innovation and development, Wang Yao, vice president of China Business Association, will make the keynote speech on the theme of "mode innovation is the only choice for clothing enterprises". At the same time, Zhang Haiyan, Secretary General of the Circulation Association of China Textile Industry Federation, Wenzhou

President Zheng Chenai, general manager Zhang Yun blue of Qingdao red collar Group Co., Ltd.,

Zhao Guojie, a senior industry expert, will conduct in-depth dialogues on issues such as the growth brand business model innovation under the new environment, the revelation of the factory direct selling mode under the new normal, the implementation of O2O on the customized brand, the differences between the traditional enterprise management mode and the business enterprise management mode.

In the fashion original design brand thematic forum, Zhang Qinghui, vice chairman and Secretary General of the China Fashion Designers Association, will make the keynote speech on "cultural confidence as the soul and design as the core to promote the building of a brand power". At the same time, the chairman of Shenzhen garment industry association, president of Qian Feng, Hangzhou garment designers association, chairman of Shenzhen garment industry Co., Ltd., Zhou Sheng, deputy general manager Ni Guochang of Jiangnan Buyi Clothing Co., Ltd. will discuss the topic of innovative talents training, new opportunities for the development of the original designer brand in the Internet era, and the designer's brand role in the pformation of industry in Hangzhou.

In the thematic forum of the internationalization of the brand, Xu Yingxin, executive vice president of the textile industry branch of the China Council for the promotion of international trade, will make the keynote speech on "the progress of China's textile industry's pnational layout and brand internationalization"; besides,

Gao Dekang, chairman of the board of directors of International Holdings Limited, chairman Tu Hongyan of Wan Shi Li Group Co., Ltd., Zhang Fengwei Secretary General of Shenzhen underwear industry association, chairman of BASIC EDITIONS Li Jianguo, etc., shared the experience of the internationalization of the independent brand, Shenzhen underwear brand, and the experience of export processing enterprises in the pformation of their own brands.

To promote effective docking between traditional industries and the Internet platform, the conference arranged for visits to the Alibaba headquarters in Hangzhou, and will share and discuss the successful cases of electric business as participants.