What Is The Problem Of Clothes Store Customers?
Once a friend's shop did activities, clothes sold cheaper than towels (mid-range shops), or some people are too expensive, do not have to vigorously bargain with you, do not lose their prices, there is a purposeful with a group of people or a good bargain, and you fight a war of words, and you fight a protracted war, can be strong. In fact, bargaining is a habit, so you must not be "expensive" by customers. Confuse If there are many people who are bargaining, it does not necessarily mean that your price is high. There may be several reasons:
One: your shop decoration and store prices do not match, such as: you sell mid-range goods, but the shop decoration to the overall feeling is low, or simply can not be decorated, so goods are not worth this price! If you shop is high-grade decoration, goods are medium and low grade, then others will feel that the value of money is worth it!
Two: display of goods in store Chaotic Or they can't be displayed on display. Most of them are arranged at will. Clothes on a higher shelf are also worth a lot more than a lower bench table. At the same time, hygiene is also important.
Three: during the peak season, you follow the prosperous season. When you are off-season, you follow light or even lighter. If you can replenish the goods in the next season, you feel that the season is good, so you deliberately purchased more expensive products, so that the whole price segment of your store products went up. People used to be used to your previous prices, so when you do so, they naturally feel "expensive". The price here means that they are more expensive than the products you sold before. Colleague Expensive!
Four: in the peak season, every time a customer bargains, you will eventually agree that you can make a quick deal and do more lists, so as to make small profits but quick turnover. But now your overall performance is not good enough. There is not much profit per day, and there is not much profit. Customers are still mercilessly barking again. You must be very difficult to accept it. Because of poor performance, you may have lowered the price to stimulate customer consumption. But customers do not know, they only know that you can bargain here, so every time they come not only have to counter-offer, but every time they have to pay more last time, so that they can "earn"! But once the customer is not satisfied with the price, they are also more uncomfortable than you. It is true that you will not accept his counteroffer this time, you may have a "special" view of him, and you will naturally turn around and walk away! So it is very difficult for you to make a deal than before.
Five: you will have more professional terminology and fabric knowledge, so that you can create product value and let people feel value for money! You can't see which one is good for customers to see which ends. Customers feel that you are "fake". (according to the theory, you have had a busy season, your terms and related knowledge should not be a problem, but because you have experienced the peak season, your sales psychology will be subtly changed. Some "poor" customers may not be able to see you, or you can't afford to feel bad about it. )
Six: actually, there are a lot of reasons to find, but I do not recommend that you immediately adjust to the above, but to go to the surrounding shops to find out the whole market. If you are a woman dress, you can learn better from the other side. You can not understand this. For example, men's clothing, children's wear, underwear and underwear shop, etc., if the whole market is depressed, it's not your problem. But if you want to improve your performance, you only need to force your needle to do activities (there are more ways to do activities, and I will not say here). If the market is still going on, other people's business is always good, you really need to find out the reasons for yourself. At this time, you can control the above!
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