Topshop Works With Us Pop Queen Beyonce To Create Fashion Company.

Following Supermode After Kate Moss, TOPSHOP will have further cooperation with the United States. American pop queen Beyonc E and British high street fashion brand Topshop set up a joint venture company Parkwood Topshop Athletic Ltd. each side accounted for 50% of the shares. The company will launch a brand of street sports and fashion, and it will be launched by stores and online in the autumn of 2015. The agreement is expected to be unveiled today at Topshop London headquarters.

"This is not a simple cooperation. This is a cause for both sides to build brand and build company's business. The brand will have an independent team and a team. Office " Philip Green, the boss of Topshop, said in an interview. When asked how the deal came into being, Green recalled: "when she was in London in February, we arranged a meeting. We began to talk about whether we should start a career together. We have been exploring sports for a long time. This is what we need. It's all about what she does and how she works. We started talking about how to operate in May or June. It took six or eight weeks to reach an agreement. Last Friday, Beyonc came to our office to sign the contract.

In fact, Beyonc and her husband, Jay Z, have been photographed in Paris and London for the past week or so. "I always liked Topshop's fashion style and forward-looking creativity," Beyonc said.

Topshop seems to be the fate of the development of sports brand, to infuse retailers with avant-garde and novelty DNA. Beyonc is attractive to both the red carpet and the daily life. Topshop gave the long legged female singer another stage to show off her capital and sexuality and emphasize the ability of women. She said she will work with the Topshop product development team to create technology and fashion oriented products and participate in all aspects of cooperation. Beyonc e put Topshop's sportswear on fire, so she launched the fashion list with the backing of giant stars, in addition to earning potential, celebrity's global fame and social media potential (she has 19 million in Instagram. Followers And 3 million 200 thousand of Topshop) makes Topshop irresistible.

The reporter once reported that Topshop and supermodel Kate Moss had a news of cooperation, which also made many fans crazy. And now Beyonc's products range from three pieces of perfume, tattoo stickers, girls' dresses, jeans, and hip-hop clothing inspired by her House of Dereon from her fashion business. The fashion brand House of Dereon was founded ten years ago by Beyonc Beyonce and her mother and stylist Tina Kowles.

The new joint-venture company still has a lot of things to be sorted out, among which the most important is the name of the coming series, manufacturing logistics and facilities in place, forming a team and establishing an office, and Green says it may be headquartered in New York.

"We still have a lot to achieve in the coming year," Green said. He plans to hire someone to run a joint venture, as well as a creative director and two designers (to know how to dress for sports, such as stretching and ventilation), and a fashion designer. Green said, "now we can talk about who to hire, and we have been brainstorming this name."

The Topshop X Beyonc e series will include clothing, footwear and accessories for the whole dance, fitness and sports. This will reflect the performance characteristics of the technology, as well as the sports leisure side, for yoga or fitness clubs, and those who just want to appear to do so. The series will be assigned to Topshop stores and topshop.com, and will also be given to other retailers. "If we have enough money, it will surely be in our biggest store," he said. "We hope to become an inner shop with its own identity. Besides our own store, we also discussed Nordstrom, where we have a certain relationship. " Since the summer of 2012, Nordstrom has launched 52 Topshop and Topman stores in its stores to catch young customers.

Topshop has 330 stores in the UK and more than 500 in the world. The spot with Beyonc's series is likely to take the lead in New York. In addition, it is understood that Topshop and Topman will open flagship stores in Fifth Avenue 608 in November 5th, just opposite the 49 street Saks Fifth Avenue. It has sales space of 40000 square feet and three storeys, which will be the largest store in Topshop and the second largest store in the world. The largest Topshop location is flagship store in Oxford Circus, London.

When asked if he had seen Beyonc job, Green said, "no, but I had a weekend concert in Paris. She is a great dancer. She is one of the most industrious and intelligent people in the world. She spends a lot of time dancing, rehearsing and exercising. Developing this category is a golden opportunity. "