Public Comment Half Year Merger And Acquisition Of 5 Enterprises

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Under the background of more and more omnipotent giants, O2O, which once said yes, was added a new suffix - closed loop.

In fact, the so-called closed loop is that one family has done all the work of O2O.

Today, Tencent, Alibaba and Baidu are making great efforts to build their own O2O closed loop ecosystem through mergers and acquisitions or joint alliances. Among them, catering, tourism and other industries have become the hot spots of contention.

On the eve of national day,

The network announced that it would invest B in Fortune Dragon, with a shareholding ratio of more than 10%.

However, neither side disclosed the specific amount or magnitude of the investment.

Many people are not familiar with this company, mainly because they are engaged in B terminal business, but they can be seen in restaurants every day.

Moreover, the seniority is older than the public comment.

The public information display, founded in 1996, has been engaged in the catering ERP system for 17 years.

In September 6th last year, it won tens of millions of yuan A investment in Shenzhen Venture Capital.

Up to now, the Fortune Dragon business has covered 29 provinces and municipalities directly under the central government, and more than 5 businessmen have used their catering management system, of which 40 are top 100 restaurants.

Constructing closed loop restaurant O2O

Public comment is a Internet Co on line 2C, which is a software company under the line of 2B. What is the purpose of the two companies? What is the purpose of the two companies? The two sides said that they will jointly build a closed Cloud Restaurant model catering to the catering business process. The O2O service products that will be commented on by the public will be opened up online with the online booking, ordering, group buying, takeaway and so on, and the users will log on to the public comment mobile terminal. After selecting the restaurant according to the index of region, popularity, evaluation, taste and so on, as long as click on the restaurant with "subscribe" logo, enter the number of meals, time and other information, the order will directly enter the merchant's dragon food and beverage system of fortune 2C.

After the business determines the order, the user will receive the information of the successful booking, and then choose the mobile phone payment after the shop is consumed.

Jiang Yueping, vice president of public comment, said: "through collaboration with Fortune Dragon, we can make public comments better connect online users and offline businesses.

Users' online consumption experience will be better and business management efficiency will be higher.

In addition, this means that the public comment has made a step towards the goal of the O2O platform.

"No matter what kind of food is served."

Enterprises, when they are docking with restaurants, are less likely to be catering service providers, "analysts who declined to be named said." public comment has long been a great diversion for catering companies on a long-term basis, but there has been a lack of "last mile", which is unable to grasp the user's final meal data.

This time, we realized the landing of 5 000 merchants by investing in Fortune Dragon.

Through the relay and feedback of three products of WeChat, public comment and fortune financial dragon, the framework of closed loop ecology of catering O2O has basically taken shape.

Mass comment on mergers and acquisitions

It is worth mentioning that fortune financial dragon is not the first catering software company to comment on the recent mergers and acquisitions.

In September 18th, the public comment announced that B investment in Ishikawa technology would be held, with a shareholding ratio of more than 10%.

Public information display, Ishikawa technology was founded in 2000, is also engaged in catering ERP system, customers are mainly high-end catering enterprises.

In 2001, the company developed the first professional wireless ordering equipment in China, which pioneered the commercial application of wireless ordering in China.

Up to now, the total number of merchants has exceeded 2.

The two sides said that public comment and Ishikawa technology will realize the access of information data including menu, and the service of cancellation and reservation of public comment will be seamlessly linked to the software system of Ishikawa technology.

In May 13th, the public comment announced that the investment of self-service ordering dishes was 50 million yuan, and the big mouth was founded in 2013. It is a self catering ordering service provider for catering enterprises.

The two sides said that in the future, the big mouth will be linked to products such as booking, takeaway, group buying and so on.

In January this year, the public comment invested in the catering takeaway system and the call center software company, Shanghai Zhi long.

In addition to the successive acquisition of three ERP companies, the public comment on the recent takeaway industry has not let go.

In May 6th, the public comment spent $80 million on the food and takeaway website "hungry."

"Hungry" was founded in 2009, the main business is online takeaway ordering, covering nearly 30 large and medium-sized cities, more than 5 restaurants, online pactions over 1 billion 200 million yuan.

"Hungry," CEO Zhang Xuhao said, hungry platform, the daily average order of about 100 thousand, is expected to rise to a million in 1 years.

In the view of the industry, the reason why public comment is so large is "inclement", which is inextricably linked to the Tencent's money making efforts.

In February 19th this year, Tencent shares 20% of the public comment, and has the right to increase its share price by 5% in one year according to the public comment on IPO issue price.

In other words, if the public comment can be listed before the first quarter of next year, Tencent's shareholding ratio will reach 25%.

It is reported that Tencent's contribution to public comment is $400 million.

However, for public comment, the reason for choosing Tencent is the entrance of WeChat, besides money.

Similarly, for enterprises such as Tian Shang long, Ishikawa technology and hungry, besides the money, the public comment and the WeChat behind it are also valued.

"At present, in the field of catering O2O, the biggest opponent of the public comment is the US group network," the analysts pointed out. "After Jingdong and Ali have been listed, the next IPO competitor is the public comment and the US group network.

Generally speaking, before the listing, it is also an intensive period of enterprise's "premium".

In terms of the speed of mergers and acquisitions, Tencent's public comment at present is faster than that of the United States, which is backed by Ali. Of course, this is also related to the low shareholding of Ali in the US group.

According to incomplete statistics, there are about 12 well-known ERP restaurants in the market, and 2 of the public comments have been listed, and will continue to "enclosure" in the future.

It is worth mentioning that in the 12 companies, the Shanghai genuine Guide software company became a supplier of the Beijing Olympic Games catering information software in 2008. In November 2011, authentic Guide was acquired by Shiji information of the listed company.

Shenzhen wok Xun software company was also acquired by Shiji information in December 2013.

In September 28th this year, Shiji information announced that Alibaba had a stake of 2 billion 810 million yuan, with a shareholding ratio of 15%.

"The real wrestlers behind the field of catering O2O are still Tencent and Alibaba," the analysts pointed out.