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Children'S Wear Market Continues To Be Popular, Celebrity Effect Leads To Bestseller

2014/7/25 19:13:00 22

Children'S Wear MarketBestsellerCelebrity Effect

< p > > a href= "http:// www.sjfzxm.com/news/index_c.asp" > Semir group < /a > is precisely the trend of children's wear market. Recently, the purchase agreement was signed with Hongkong Ruizhi Group Co., Ltd. to purchase two educational brands and related children's education businesses of Shanghai, which include FasTracKids (genius baby), FasTracEnglish (small earth).

Semir group takes advantage of this to increase children's business and enter the children's education market.

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< p > Semir group "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > Zheng Hongwei < /a > said in an interview that the company's children's wear brand balbala has become the first brand in the market share of children's clothing in China, and has 5 million to 6 million VIP customers. These customers have the possibility of becoming children's early trainees.

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< p > followed by the company has franchisees and agents throughout the country, including more than 3000 offline stores.

At the same time, the company will provide financial support to expand business in the future.

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< p > if Semir group set foot in the early education industry, it promoted the company layout < a href= "http:// www.sjfzxm.com/news/index_c.asp" > children's format < /a >.

Well, if Semir group can make good use of the "celebrity effect", can it bring better benefits to the company? < /p >


< p > it is reported that in order to satisfy the appetite of journalists, the British royal family released his official photo before the birth of Prince George in the future.

The little prince George, wearing navy blue and white striped striped trousers, stepped forward.

And the little prince is also equivalent to free for the pants brand Petit Bateau (small sailing) endorsement.

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< p > George's little prince wears a pair of strap trousers, which is launched by the children's clothing brand Petit Bateau (junk) and sold at a price of 30 euros (250.48 yuan).

After the promotion of George's little prince, this pair of trousers became the best seller this summer and soon sold out.

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< p > related links: < /p >


< p > some people say that the fate of Chinese clothing is not in the hands of those giants, who will innovate more, who will be the ultimate winner.

In this innovation, how much can the design occupy? What role does the design play in inventory? What is the role of the design? Zhang Guangyun, deputy director of the Alston menswear Commodity Center, was asked what the development trend of Chinese men's clothing is in an interview. He categorically said that men's clothing is now moving closer to fashion, and consumers are also more interested in fashion design.

But does the design of Chinese men's clothing really reach the fashion level recognized by consumers? < /p >


< p > whether Chinese men's clothing has considered design problems in the process of opening stores and raising prices will become a major drawback of products not being sold. As an industry expert has said, there are many reasons for the disadvantages of men's clothing inventory, because men's uniforms are even higher, even if they are discounted, the selling price is not low, which will also affect the cleaning up speed of inventory.

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< p > go back to Boston, a high inventory company, and look at the main product category of the brand - down jacket design.

"If you can wear Boston's down jacket before going to high school, you will never be close to Boston counters after work."

28 year old less than every year will buy one or two new down garments. In her opinion, whether it is cold or not cold in winter, the down jacket needs to change the new model to make itself happier.

"Nowadays there are so many fashion clothes brands that these fashionable brands will produce many fashionable down garments every winter.

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