Competitive Analysis Of Brand Clothing Stores

< p > after the product competition and image competition, in recent years, the competition of clothing brand has begun to upgrade to the competition of terminal stores.

More and more brands have realized that stores can bring experience to consumers while effectively expanding their profits.

Nowadays, consumer shopping generally adds store experience to buying behavior.

A good store atmosphere will undoubtedly increase consumer's determination to buy, otherwise, it will weaken it.

Terminal stores are like a mirror, and problems in every core link can be reflected in terminal stores.

In the future, the competition of clothing brands for terminal stores will become increasingly fierce. Whoever controls the terminal will control the market.

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< p > in the past, people's understanding of brand was quality plus brand.

Therefore, in the brand operation, we are keen to invite movie stars to be spokesmen.

Movie stars have come on stage and become the a href= "http:// www.sjfzxm.com/news/index_c.asp" of all kinds of clothes.

This way helped the brand to quickly enhance its popularity in a period of time.

Even today, many fashion brands are keen on this.

However, what we should see is that consumers are getting rid of the stage of blind imitation of celebrities. Their choice of clothing brands is more independent.

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< p > those who wish to rely on the brand name to engage in a spokesperson's operation have lost their past effectiveness.

Therefore, we must re-examine the brand operation mode, and through the investigation and study of many famous brands abroad, we can see that individuality is the basis for clothing brand to base itself on the market.

The individuation of clothing brand is not only the style of the product, but also the selling style, brand image and so on.

Only when the product style, store style and brand image are identical, the character of < a href= "http:// www.sjfzxm.com/news/index_c.asp" > brand < /a > is revealed.

The importance of selling style is exactly the new trend of brand clothing operation in recent years.

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< p > < a href= "http:// www.sjfzxm.com/news/index_c.asp" > image /a > recognition system CIS consists of three parts: concept recognition, behavior recognition and visual identification.

Clothing store is an important part of visual recognition, and it is the most direct display of product and image.

More and more brands begin to set up the brand image through the terminal, which is a convenient form of publicity and promotion to let the characteristic store design come out of the water.

All these constitute the characteristics of their own stores, and also convey their brand personality to consumers unconsciously.

It should be said that the store for clothing is not only a place for sale, but also a display of individuality.

The design style, props, lighting and so on of the store show the quality of the clothing and improve the added value of the clothing.

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< p > talent is a very important part of software. There is a very figurative metaphor: "sales are battlefields, products are weapons, salesmen are soldiers."

Many enterprises have deeply realized that fighting shops are the lifeline of brands, while the employees of shops are the source of fighting effectiveness.

Let every employee clearly feel these three questions: who am I? Who can I do for the company? What can we do for the company? What will I do in the future? And the enterprise should also let every employee, regardless of whether they are shopping guide, manager or manager, can see their future, give employees a dream, and help them to achieve as much as possible, so that they believe that the goal is not far away, so long as they work hard, everything is possible. This spontaneous cohesion is more than any pale promise.

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< p > in short, the clothing store sells and carries on the two packaging and operation of the brand, which is more reflected in the grasp of the elements beyond the clothing.

For stores, the design must be based on a certain standard. Generally, the principle that the industry generally recognised is "marking is higher than the store, selling is higher than clothing", that is to say, even if we run second class clothing, we must build a first-class store.

Of course, this practice is not advocated by us. Value for money is certainly the best.

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