The Aggressive Fashion Sexy Fashion Charm Has Gone Through The Clouds.

< p > the world is < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/".

< /p >

Dov Charny, the controversial CEO of P (American Apparel), was forced to leave her job in the United States, "a href=" //www.sjfzxm.com/ "target=" _blank "clothing American", which obscures the fact that this clothing chain store with soft pornographic brand assets has produced a shocking discordant note between consumers and consumers.

< /p >

P, however, the US apparel company is not the only hot fashion retailer in recent years.

< /p >

< p > as a company trying to sell sexy as a selling point, the sales volume of Ab Fitch clothing (Abercrombie & Fitch) and fashion retailer Bebe Stores continues to decline and management is constantly changing.

< /p >

< p > it is obvious that sexy fashion is not selling well in fashion retailing.

< /p >

< p > although the poor performance of these retailers reflects the downturn in the operation of the youth chain fashion industry, it also shows that their greater failure lies in their inability to attract consumers, and consumers become numb and resentful about the sales and marketing of the immovable flagship brand.

< /p >

"Even in the hottest fashion season, including well-designed hollows and ultra short hot pants, consumers do not want to associate styles with scandals," said Susan Skafidi, Susan's Scafidi, executive director and founder and law professor at the Fordham Law School School of law at Fordham Law School.

< /p >

"P," she said, "from the outcry against Terry Richardson, to the decision to remove Lady Gaga and R. Kelly pornography videos, and to dismiss Dov Charny from American apparel companies, fashion influencers are responding to the new generation of young women who express their ideas through social media." Talley Richardson said.

Today's fashion people want to be envied and possessed, rather than materialized.

< /p >

< p > sadly, these retailers seem totally ignorant of the cultural atmosphere today.

Experts say that retailers who listen to social consciousness and reflect consumers' interests and lifestyles are brands that resonate with current shoppers.

< /p >

< p > but this does not mean that sexy is dead.

Kit Alo, the consumer psychologist of Decoding The New Consumer Mind, said that these three brands are stuck in the time tunnel and have not made progress.

< /p >

< p > Ya Luo said, "they are too popular for a long time.

There is no enduring style in the world - it is out of date.

Young people always want to find new styles and identify with this style.

If the fashion style has been going on for generations, it's hard to sell it to the next generation of trend setter.

< /p >

< p > however, other fashion styles are still popular.

"The appeal of sexy fashion is very limited now," Jane Hali, vice president of WGSN group and Jane, a customer research director of trend forecasting service, told Forbes.

< /p >

"P >" customers tell us that they want to wear comfortable and casual clothes. They can dress up or dress casually, whether in the street, in the gym or on a date.

They want a href= "//www.sjfzxm.com/" target= "_blank" > clothes > /a > suitable for various occasions, but sexy clothing has its limitations.

< /p >

"P", which is a monotonous small chain store, is also adversely affected by the consumer mentality after the recession. Harry said: "consumers are cautious in buying things, and sexy clothes can only be worn one or two times.

Female customers no longer afford such clothes.

< /p >

< p > according to data from eMarketer, a market research firm, retail sales of American apparel companies were basically flat in 2013, and increased by only 0.7% after 10.9% growth in 2012.

< /p >

< p > this company is famous for selling fashionable T-shirts and sportswear, and has a youthful and sexy and attractive style.

In the company's iconic advertisements, the young models display various suggestive gestures.

But this gesture is becoming increasingly obsolete for the millennial core audience, according to YouGov BrandIndex, a daily consumer research service. These eighteen and nine year old shoppers are now thirty.

< /p >

< p > < strong > the strong sex appeal of Beibei store is just the opposite. < /strong > /p >

At the same time, the fashion retailer's P store has further failed to enhance its appeal.

< /p >

Steve Bickhold Birkhold, the chief executive of the retailer, resigned last month. He failed to reverse net loss and sales decline in his 17 months in office, P Steve.

< /p >

Last year, Beibei store announced that the target customers of the company were "sexy modern women", instead of selling more pornographic fashions, such as short blouses and tights, launched a more explicit brand promotion campaign, and produced the characteristic slogan of "the best time of the day is night and evening". P

But these initiatives failed to boost passenger traffic and sales.

< /p >

< p > this is not surprising.

Alix Partners < a href= "//www.sjfzxm.com/news/index_f.asp" > retail < /a > department director general Steve Neville (Steve Nevill) told Forbes that the aggressive sexy charm has been overlooked, to a certain extent, the number of times to let young people become sexually attracted to become numb.

< /p >