Orietta Connects The Red Cotton With China'S Fashion Industry

< p > here the world is < a href= "//www.sjfzxm.com/" target= "_blank" > dress < /a > a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/".

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< p > Orietta Pelizzari, art director of Italy National Fashion Association, art director of Milan fashion week in Italy, the coordinator of Laboratory of Ideas Research Institute of Milan fashion trend prediction research room MATTORI, her title is far more than that.

Because she has a deeper connection with China's fashion industry, now she is employed in Hong Kong cotton as an international fashion strategy consultant. She and her husband, Matteo Bardi, are responsible for coordinating the exhibition system, planning and clothing matching of the red cotton fashion week.

In the office building of the ten floor of the red cotton, she has an office with a minimalist style and no fashion style. She will come here to work in China.

When she met her, she was showing the art presentation of T at the red cotton fashion publishing center and its staff. The staff around him introduced Orietta to try new forms of expression, blend new artistic inspiration, and surpass and change compared with last year's Milan show.

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< p > Q: over a year of cooperation and running in, what kind of cotton wool do you see in your eyes? < /p >

< p > Orietta: red cotton gives me the greatest feeling of vitality.

She changed quickly and grew up on the basis of daring to change and subvert everything in the past.

In my eyes, the rapid progress of kapok is not one step at a time, but running.

She is open, tolerant and willing to exchange and cooperate with the future.

Of course, all this stems from the decision of general manager of kapok, and has a long-term vision for the future development of fashion industry and red cotton.

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< p > Q: what is the highlight of this year's Milan show? < /p >

< p > Orietta: the biggest highlights of this year are Milan show, Korean brand show and a href= "//www.sjfzxm.com/" target= "_blank". The designer "/a" will blend into the new form of interaction: it can not only maintain their own characteristics and charm, but also connect them to form a unified art.

The blend of art, culture and green is what I want to present to you, but all of these are in line with Chinese fashion.

In short, this year presents different fashions and different perceptions.

This year, we invited Matteo Volta as a special photographer to record the video from Milan to kapok, which will be distributed in China and Italy in the form of video. We will also track the show in Italy fashion magazines, fashion Internet portals and mainstream media.

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< p > Q: what are the characteristics of this year's Italy brand? < /p >

< p > Orietta: this year's Alberto Zambelli, CAMO, Alex Mitchumm, Mauro Gasperi4 Italy brand, they are very different styles, but they all attach importance to the Chinese market.

Alberto Zambelli and Mauro Gasperi are women's wear brands. Alex Mitchumm and CAMO are men's wear brands. Their designs represent the combination of tradition and modernity, and are well liked by the middle class in Italy.

Alex Mitchumm and CAMO participated in the fashion show in Florence's largest menswear show, representing the most sophisticated men's fashion.

Alberto Zambelli and Mauro Gasperi are the first in the series of red cotton, and will debut in Milan fashion week.

The biggest feature of Alberto Zambelli is the perfect integration of the beauty of lines and the graceful profile. Alex Mitchumm presents the crazy and unruly colors and prints. It is a unique brand that does not take the unusual road. It has an Italian aesthetic hippie, while CAMO interprets all kinds of costumes with special materials, extends and expands, and creates modern clothing with modern meaning.

Mauro Gasperi is good at using geometry and structure to express fashion idea.

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< p > Q: how can Chinese designers really enter the world and be recognized? < /p >

< p > Orietta: there are two kinds of designers, who already have a certain base and popularity. They hope to put the sales force in the Chinese market and the Asian market, because this is the biggest market, and brand promotion is still focused on European propaganda.

Designers can choose the venue for publicity based on their own style. Nowadays, there are very few Chinese designers in Milan.

The graduates who have no foundation are still settling in China through a good platform.

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< p > Q: suggestions for Chinese designers < /p >

< p > Orietta: Chinese designers need to create more texture. This texture is not the quality of a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a >. It should start with Chinese culture itself, create more works in the history and culture, and integrate modern and traditional.

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< p > now many designers lack the works of the most original culture, too globalized.

So through this show, I want to combine art with fashion. At present, Chinese art has been able to convey some information of China to the world, but China's fashion is still lacking in this respect.

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