How To Give Full Play To The Effectiveness Of Promotional Gifts

< p > < strong > 1, < a href= "http:// www.sjfzxm.com/news/index_c.asp" > gift < /a > should be related to its own products.

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< p > although the gift does not belong to the product and the brand itself, but since the manufacturer comes up with the cost to make the gift, it naturally hopes to promote the sales of the products, enhance the image of the brand, and show the strength of the enterprise.

And the gifts that are not compatible with the products that are sold are somewhat irrelevant.

And the related gifts can be complementary to the product, to a certain extent, it can affect consumers' decision making purchase.

For example, some water heater manufacturers when giving promotional activities, giving knives as gifts, I think it is not desirable.

On the contrary, some water heater manufacturers give gifts such as bath towels or shampoo, shower gel and other related gifts.

There is also the popular induction cooker products nowadays. They often give cookers and cooking utensils in the sales process, and the actual sales promotion effect is very good.

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< p > < strong > two, the gift should be ensured that < a href= "http:// www.sjfzxm.com/news/index_c.asp" > giving /a to the target consumer.

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< p > the most direct role of gifts is to stimulate consumers to buy, so in the process of issuing the gifts, we should complete relevant registration (including consumer names, address, product type, date of purchase, contact information, gift name, and finally signed by consumers), and establish a gift file without regular inspection.

It is found that dealers or promoters who make fraudulent practices should be punished accordingly and inform other distributors and promoters to make an example.

The number of gifts allocated to distributors should also be registered in a certain quantity, and the customers will be registered by the distributors, and the manufacturers will conduct spot checks.

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< p > to ensure that gifts can be delivered to the target consumers, the following measures can be taken: < /p >

< p > 1, through the announcement of media release activities, clear the types and value of gifts, and so on, to stimulate the desire of target consumers.

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< p > 2, sales terminal poster, POP inform the message, attract consumers' attention.

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< p > 3, set up the activity supervision telephone, answer the related consultation and the complaint.

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< p > < strong > three, when giving gifts, cooperate with other < a href= "http:// www.sjfzxm.com/news/index_c.asp" > promotion means < /a >.

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< p > Gifts generally have no affiliation with products, though they can stimulate consumers' purchase desire to a certain extent, but ultimately consumers buy products themselves.

Through the on-site sales of terminal salesmen and the creation of sales promotion atmosphere, if you cooperate with some discounts or special items, coupons, and emphasize gifts and discounts, special offers, preferential time limits, opportunities will be more effective.

Promote on-site purchase and increase sales.

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< p > < strong > four, establish a system of return visits and gift checks to consumers.

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< p > after perfecting the buyers' gift files, we will make a timely return to the phone. First, we should give prominence to the after-sale services of the manufacturers. Two, we will check whether the gifts are sent to the consumers.

In order to find problems in gift giving and solve problems.

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< p > < strong > five, constantly updating the contents and types of gifts.

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< p > gift is one of the most popular promotional means for all kinds of appliances and brands.

In order to maintain the attractiveness of the gift, after giving a product for a period of time, it is necessary to constantly replace the types of gifts, instead of keeping it constant for several months.

And take this as a basic work of marketing for business personnel, and incorporate it into the marketing system engineering of enterprises.

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< p > of course, gifts are always the subordinate products of selling products and can never replace the original purpose of product sales.

If it evolves in the process of promotion, it will lose the gift as a means of promotion in marketing.

In any case, the real effectiveness of the gift can be achieved.

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