How Does Cross-Border Electricity Suppliers Respond To Product Homogenization Price Wars?

< p > if you ask, "which product do you sell most in eBay?" Xu Jinhui, Dongguan's Shang Rui Agel Ecommerce Ltd, replied, "I can't say that no peer will ever talk about it." This attitude may surprise you, but it is a kind of "self protection" after the 80's CEO carefully grasped the situation of cross-border a href= "//www.sjfzxm.com/news/index_s.asp". In Xu Jin's view, when most of the processing trade enterprises in Dongguan have not yet gone deep into cross-border electricity business, there has been smoke everywhere: the homogenization of products is leading to a bad price war. He is worried that hot products will be copied quickly. "The product sold for 50 dollars at the end of last year is only 30 dollars this year." In addition, Dongguan manufacturing, which has always been accustomed to large-scale production, is also facing the biggest challenge: how to adapt to the new trend of "small batch high frequency" trade? < /p >
< p > < strong > product is easy to be plagiarized, the day with high profit is only one month < /strong > < /p >.
Under the new situation of a sharp slowdown in exports, cross border electricity supplier is regarded as a new "life-saving straw" for Dongguan manufacturing enterprises. < p > Last week, the opening of the Gabon Expo, Dongguan post, Dunhuang and other cross-border e-commerce platform for the first time in the exhibition hall. < /p >
Tang Qingtao, vice mayor of Dongguan, said that through cross-border trade e-commerce to overseas direct sales, Dongguan small and medium enterprises' product profit margin increased from the original 5%-10% profit margin to 30%-40% 30%-40%. The official intention is to help SMEs in Dongguan expand their market and sell goods to tens of thousands of foreign households and businesses, and also to increase their profit margins. < /p >
< p > however, the enterprises that have already been involved are faced with various challenges, but they are not so relaxed. < a href= "//www.sjfzxm.com/news/index_s.asp" > homogenization competition < /a > aggravated, a new product is linked to the Internet, with a high profit day only one month. For example, Xu Jin, Dongguan's Shang Rui Agel Ecommerce Ltd, sold $50 of eBay products at the end of last year, and now only 30 dollars left. Enterprises must speed up the upgrading of products in order to remain competitive. < /p >
< p > this enterprise has been established for 3 years. It is a "new star" of cross-border electric business in Dongguan. Its sales volume reached 150 million yuan last year. Xu Jin and Ceng Zihao introduced: "at least I saw the two factory owners who worked with me changed from horse 6 to X6." However, he is not optimistic when assessing the new situation of cross-border electricity providers in the future. < /p >
< p > the major business tycoons in China are accelerating the layout: Alibaba's fast selling link is butting up various local industry associations in Dongguan; Dunhuang network plans to invest in the distribution center of Dongguan, and plans to attract 2 000 merchants to enter the first 3 years. This means that more and more manufacturing enterprises will join the scramble for the cross-border electricity supplier cake. He is worried about the price war brought about by homogenization competition. < /p >
"P", "Chinese people do business very differently from Jews. Jews are neighbors who have opened a supermarket business is very hot, so I just opened a gas station, stagger the competition, and the Chinese are, you do a good supermarket, I also opened a supermarket next to it." Xu Jin, for example, is like a surplus of photovoltaic industry, cross-border electric business enterprises will usher in a shuffle. In order to win in this round of competition, Dongguan's manufacturing industry must exert itself in R & D design and constantly introduce new ideas. < /p >
< p > < strong > > customary order, how can Dongguan adapt to cross-border small single < /strong > /p >
< p > another challenge is how to adapt to the new trend of international trade of "small batch and high frequency", which is always used to the large-scale production of international "big orders". At the Gabon conference, the senior management of Hongkong Trade Development Bureau introduced the keynote speech. In April this year, after investigating tens of thousands of international buyers, the Bureau found that 70% of buyers were small batch purchases. First, the demand for emerging markets such as South America is not as big as that of the traditional market. In addition, the development of e-commerce is accelerating this trend. Both consumers and purchasers want to have a richer choice of commodities. Dunhuang network CEO Wang Shutong analysis, "cross border electricity supplier B2B user experience is converging on B2C, small batch of high-frequency procurement is becoming the mainstream of trade." < /p >
Manufacturers in P Dongguan haven't changed their minds, and are not willing to take small orders. "The biggest obstacle is the different ideas. When you sit down, you are asked to have a few containers, and you do not accept scattered orders." Xu Jin said that he was very helpless. Dongguan has great potential in developing cross-border e-commerce. There are many professional towns, such as < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > Humen, Dalang, etc. the industry chain is complete, logistics is complete, and the advantages are obvious. But in the more than 300 companies that are working with Shang Rui, "I can hardly think of what is currently being sold from the Dongguan enterprises." < /p >
< p > Xu Jin, for example, for example, in recent years, the open source culture has been booming abroad, and the number of open source hardware sold abroad has increased significantly, and now accounts for 30% of its total sales. There are 836 electronic information manufacturing enterprises in Dongguan. Last year, the revenue of electronic information manufacturing owners' business was nearly 400 billion yuan, which is their advantage. "However, we found many enterprises in Dongguan were reluctant to pick up small orders, and finally found a cooperation between Guangzhou and Shenzhen." < /p >
V irginia, who has been selling jewelry for many years on P, has revealed that she sells overseas customers between 30 to 40 pieces each time. It is difficult to get goods directly from manufacturing enterprises through the wholesale market and other intermediate traders. "EBay" < /p >
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