The Big World In Ju Chen'S Clothing Store

Ju Chen, a nice name, you don't know. This is the name of a clothing store. Today we walked into this small shop and interviewed the shopkeeper Xiao Ju, a lively and cheerful girl.

Ju Ju Chen is located in new Taiyuan road. From outside, the shop is very ordinary, just like other shops, but the clothes displayed in the window give people the feeling that they are very warm and don't show their colors, giving people the feeling of being amiable but not losing vigor.

I suddenly fell in love with such a shop, because it is faint without leaving traces of obscurity.

The first step in clothing career is that the shop owner has not opened shop for a long time. Last July, the shop opened.

When asked why Xiao Ju thought of opening a shop, she told me very frankly that because she wanted to open a shop, there were not so many reasons.

Yes, it is because I like it, because I want to do it. Although I didn't do in-depth market research in the early stage, I did the same thing with the courage to rush ahead.

Now the Ju Chen has been on the right track. It can be said that the development is very good. The shop is doing business better and better under Xiao Ju and her partner's hard work. I think Ju Chen must have his own customer base. Xiao Ju said, "my shop is usually a repeat customer, and the quality and style of the products, and the service of our shop.

Now a lot of customers have become my friends. They will come in without buying clothes, and see what new styles they have.

But most of the girls who love beauty can't wait to see the new styles.

My customers are not only young people, but also students and middle-aged people who are targeting more people. "

The clothing store needs to be carefully managed. Let alone the fashion industry, we should pay close attention to the trend of this season, color matching, and the consumption habits of local consumers.

Xiao Ju Chang spent a long time browsing fashion trends in magazines and television, and on the Internet. This is why Chen can attract many repeat customers.

Some people think that opening a shop as a boss is actually very easy. Actually opening a shop is very hard. During the early purchase, the wholesale markets keep watching. The two girls have to take a lot of goods, and have to catch up and reverse the car.

But now a lot of it, we will go to the fixed wholesale market, in the selection of clothes and styles, and more experience than before, now the store clothes are generally not backlog, better selling, basically without the impact of the financial crisis, the consumer has not felt too much "cover up the wallet".

Build your own clothing brand. Just after the new year's peak consumption season, what promotions did your shop do?

There is no promotion in this shop, and the sales situation is very good.

This branch is a new business, but sales are much better than expected.

Xiao Ju's goal is to play his own brand "Ju Chen", so that more people will know Ju Chen, understand Ju Chen, and create his own clothing brand.

Postscript: the world clothing shoes and hats net Zhu Ju Chen's business is getting better and better, and we hope that one day, this brand can really become a first-class brand and bless Xiao Ju.

Yang Jing: editor in charge