Home >

The US Group Has Been "Bullying Big" For A Long Time, And Many Of Wenzhou'S Movies Are The First To Resist.

2014/5/7 17:34:00 61

US GroupGroup BuyingCooperation

< p > recently, a number of theaters in Wenzhou have started a sensation in the "a href=" //www.sjfzxm.com/ "group buying" /a.

It is reported that in the 10 theaters co operating with the US group, the 5 new cinemas, the new era movie world, the White Deer studios, the central movie city and the Heng lung movie city were set up in May 1st. The mass cinema and Golden studios terminated their cooperation with the US group after the expiry of the April 23rd contract.

< /p >


< p > for the US group, movie tickets are very core businesses, and online group buying is also an important marketing channel for the cinema.

That being the case, why should a win-win cooperation be "blown away" in such a fierce way? After many studies, the incident came from the US group's "retreat at any time".

Not long ago, a service war broke out in the group buying industry. Baidu Nuomi launched the "casual retreat". Then the US group "made the same plan" and upgraded it at any time to support the full refund.

However, the rush to follow up the US regiment has made a serious mistake.

< /p >


< p > according to the relevant cinemas, the US group had settled accounts with merchants in accordance with the order volume of the page. This is no problem. But when the upgrade is "at any time", the US group is changed to normal, instead of settling according to the number of pactions. This violates the contract treaty and has caused losses to the merchants.

And the hospital said that unless the US delegation gives a satisfactory answer, it will not cooperate again.

< /p >


< p > it is understood that before the business was obstructed by the long term "a href=" //www.sjfzxm.com/ "cooperation" /a "relationship between the US group and the US group, it would digest itself under the condition of small losses. However, the US group hurried to" withdraw at any time ", resulting in a sharp increase in the amount of refund, while the US group failed to provide reasonable solutions to the business, which made it difficult for businesses to accept.

On this issue, they also communicated with the US mission, but the US group's attitude was tough and there was no concession. It was this rude attitude that made the theater decide to terminate cooperation.

< /p >


< p > in fact, "retreat at any time" is just the trigger for the contradiction between the businessmen and the US group. The "big shop bully" of the US group has long been known in the industry.

Some businessmen reflect that the US group is better than Wenzhou's largest vegetable market, and has the ability to control the market structure. For example, a businessman and the US group have consulted on the issue of refund and failed several times. The staff of the US group are very impatient and reply in a similar language. "We are better than the largest vegetable market in Wenzhou. You are like the cheapest Chinese cabbage in the market, and you can live without our platform."

< /p >


< p > similar problems are not uncommon in the US group. More businesses reflect that they have been passive in the process of cooperation, and the US group has paid little attention to the merchants who sell poorly.

For example, a catering business wants to modify the photos of the meal products on the online single page, but the US group sells it to the customers, and replies to it, "your shop sales are not big enough. What can I do if I change the picture?

...

< /p >


< p > without saying that there is a problem in the service of the US group, the argument of "Wenzhou's largest vegetable market" is obviously full of discrimination against the "a href=" //www.sjfzxm.com/ "business" /a ".

In the subconscious sense of the US group, these businessmen are not equal to their status, so that they will be subject to the harsh cooperation policy of the US group, otherwise the US group will punish the following shelves.

Some beauty shops also reflect that the US mission requires that it must be exclusive, otherwise it will increase the proportion, for example, from 10 points to 25 points.

The unfriendly way of cooperation between the US and the United States is more like implementing a kind of "overlord clause", which is not limited to a specific field.

< /p >


< p > the so-called "water can carry a boat can also overturn the boat". From the present view, the contradiction between the US group and the Wenzhou cinema has been fully erupted. Will this event attract businessmen from other industries to participate in the formation of the "spark of fire"? We can not predict this, but it is certain that the competition between the group buying giants will not quell, and who can provide better services to achieve the win-win situation of consumers, businesses and platforms, who will be able to stand out from the fierce competition.

< /p >

  • Related reading

From The "Face" Of Yu Yongfu In Anxiety, Panic, "God Horse"?

Marketing manual
|
2014/5/6 17:17:00
34

Promotion: Types And Techniques Of Promotion

Marketing manual
|
2014/5/5 20:23:00
54

供应商促销和连锁机构促销

Marketing manual
|
2014/5/5 18:48:00
12

How To Improve The Execution Of Promotional Activities

Marketing manual
|
2014/5/5 16:31:00
39

微信营销普遍存在三大误区

Marketing manual
|
2014/5/4 8:54:00
26
Read the next article

Orange Innocent Big Eye Makeup Rookie Players Can Also Do It.

The naked eyes are always longing for all MM people. If you have big eyes, it will be easier to make up! But if you don't have to worry about it, makeup can do everything now. Orange is also a popular color this summer. Today, Xiaobian combines orange with big eyes to teach you a makeup.