The Third National Costume Accessories (Niu Kou) Creative Design Competition Was Held.

< p > < strong > "big business opportunities for small buttons", Xitang town button button "live" in the future "button up" creative "/strong > < /p >

< p > to create an atmosphere of creative design, promote the development of garment accessories industry, and promote the convergence of creative design and industry and real life, at 9 a.m. on April 29th, the launching ceremony of the 2014 third national costume accessories (Niu Kou) creative design competition was held in Xitang, the ancient town.

The competition was jointly sponsored by the China inventions Association, the Zhejiang provincial science and Technology Association, the Zhejiang provincial economic and Information Committee, the national button Standardization Technical Committee, the China Science Popularization Writers Association Industrial Committee, the China Education Association Primary and secondary school labor technology education Specialized Committee, the Zhejiang Creative Design Association, the Xitang Town People's government, Wei Binxian and others to the scene, cheering for the start of the contest.

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< p > Xitang town relies on its own tourism industry development, under the current innovation driven strategy environment system, how to combine Xitang and Jiashan's original traditional industrial cluster characteristics, and explore the path of strategic pformation and upgrading through innovative mechanism.

This competition will start from many angles such as specialization, industrialization and technology, so as to realize the comprehensive innovation of garment accessories industry.

Through mining the idea of creative design, attracting excellent designers, promoting scientific and technological innovation to achieve industrial pformation and upgrading, thus promoting the pformation of garment accessories industry from "manufacturing" to "creating".

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< p > during the national costume accessories (Niu Kou) creative design competition, we will also hold the national tour of the contest, the 2014 China Niu Kou creative design brand list, the "design Zhejiang" JiaShan Railway Station industrial keynote speech, the Jiashan Creative Design Association's founding ceremony -- Co constructing the industrial collaborative innovation center and other activities.

Among them, the creative design works will be collected from now until December of this year.

In December, the competition will carry out the final exhibition and award ceremony for the creative design works.

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< p > < strong > the millennial town that lives is pregnant with the Centennial button of growth "/strong > < /p >.

< p > in the Chinese button Museum of the ancient town of Xitang, there is a "button king" with a total weight of 420 kilograms, a diameter of 1.8 meters and a thickness of 18 centimeters.

This button is one hundred times larger than the usual type 28 button and won the world Guinness record.

This button not only tells about a history related to clothes, but also shows the diligence and diligence of Xitang's hardworking and prosperous people, and embodies the historical details of this creative competition.

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Xitang, known as the ancient town of P, is known as the millennial town of life. The dynamic residents and the static old town reflect each other, drawing the customs and styles of Xitang, which is different from other ancient towns in the south of the Yangtze River.

The Chinese button museum located in the ancient town scenic spot is the old house of Xitang businessman Xue Youmin in 1927. Now the old house is telling the tourists at home and abroad about the hundred years history of Xitang buttons.

The museum is divided into two layers, with thousands of buttons.

From the "belt" of primitive society to the "plastic button", "organic button" and "resin button" of modern society, entering the button museum is like stepping into the sea of buttons.

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In the hundred years of great changes since the beginning of the Republic of China, the button industry has always been a traditional industry in Xitang town. The economic benefits created by the button belt are very impressive. P

According to statistics, in 2013, the total output value of Xitang town button enterprises was about 6 billion 500 million yuan, which brought 50% to 60% of the revenue for Xitang town and 202 million of local taxes, accounting for 40% of the town tax revenue in Xitang town.

In September 2008, the national button Standardization Technical Committee, which was successfully established in the Da Shun Village of Xitang Town, also made a positive contribution to the button industry. Now Xitang town button enterprise has about 300 patent items, and has issued 5 national standards related to the implementation of the buttons. The provincial standardization project of "button product quality safety and unsaturated polyester resin button alliance" approved in 2012 has also been approved.

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< p > after the first two national costume accessories (Niu Kou) creative design competition, the related creative design products were touring exhibition in the ancient town scenic area, which has been well received by tourists.

Nearly 100 years ago, Xitang button was born in the old house of the ancient town, and 100 years later, the button design product of the age flavor has returned to its growth place, returning to the ancient town to repay its new future.

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< p > < strong > the modern town of the change of thinking has spawned the livelihood industry of the reform period < /strong > < /p >

< p > button is closely related to people's livelihood and is an indispensable part of people's clothing.

If the average population of the world is calculated, every person in the world has 10 buttons produced in Xitang, so it can be said that Xitang buttons have already buttoned up thousands of households.

But under such a big background, Xitang button and Xitang town have chosen to think and innovate.

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< p > 2013, the town of Xitang officially became a pilot city for small cities in Jiaxing, and took the leap from town to city.

Also under the guidance of the construction of modern towns, the button entrepreneurs of Xitang town have begun to look for the path of Xitang button pformation.

The designer of the national costume accessories (Niu Kou) creative design competition is Yu Shanfeng, chairman of Jiashan Tian Lu Da Industry and Trade Co., Ltd., the Niu Kou entrepreneur of Xitang town in the Mesozoic era.

The integration of modern industrial development concept into small buttons is the common dream and goal of Xitang town button holders.

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< p > located in Dadun village of Xitang Town, Jiashan Dadun garment accessories business park has now become a gold card for the construction of small towns in Xitang town. It echoes with the ancient town scenic spots and forms the "Petronas Twin Towers" of small cities.

In 2008, Xitang town started its large-scale construction in Da Shun's innovative planning and Design Park, which changed the situation of low, small, scattered and chaotic button production in the past. A batch of modern standard workshop has been built. The park has become one of the most characteristic professional industrial parks in Jiashan county.

The tax of button industry has accounted for more than 50% of the local revenue of Xitang Town, and has become the second largest tax industry in Jiashan county.

In 2013, a total of 23 enterprises were completed and put into operation. The total industrial output value reached 373 million, contributing 64 million 500 thousand yuan in profits and taxes.

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< p > the button industry is related to people's livelihood, but also because the industry has led a group of people to become rich.

At present, there are only more than 1100 buttons manufacturers in Da Shun Village, more than 3000 of them have different sizes of buttons, and about 60% of the people in Da Shun Village are engaged in the production and marketing of buttons. They have made great contributions to the prosperity of local people and the rapid development of local economy, and have made important contributions to the steady progress of urban and rural integration.

The purpose of holding the national costume accessories (Niu Kou) creative design competition is not only to upgrade the industrial level, but also to allow more Daden people to enjoy the unique culture brought by Niu Kou, and to go further and better in the "two rich" road of "material prosperity and spiritual wealth".

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