Qiu Hao: It'S The Real Challenge To Love The Hate.

< p > < strong > reporter: the works shown in this < /strong > a href= "//www.sjfzxm.com/news/index_c.asp" > strong > show > /strong > /a > strong > are still dominated by elegant colors such as elegant gray, army green, black and white and so on. However, unlike in the past, there appeared pink works, which is the color you have never chosen before, so that we have some accidents.

What kind of consideration is this new attempt? < /strong > < /p >.

< p > Qiu Hao: This is my challenge to myself.

I used to like to do what I like, but this time I want to jump out and try.

Pink is my favorite color. I didn't think about it before, but this time I want to use my own design and understanding to do what I hate, even I like it very much.

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< p > strong > reporter: does it mean "a" href= "//www.sjfzxm.com/news/index_c.asp" > QIUHAO < /a > the fine positioning of the brand's market positioning? < /strong > /p >

< p > Qiu Hao: QIUHAO's market positioning is just like my design clothes. It carries its own logo. I didn't deliberately cater to the trend of the market. Everyone knows that my studio has never been a bomb maker.

This is not what I want to do, some people may think I am very self willed, but I think designers must keep their design soul and not be confused by some external things.

This time I did the design of pink department instead of trying to cater for a certain group, but a challenge that I jumped out of myself.

Of course, it may lead to a fine tuning of customer base, which is a possibility of market reaction.

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< p > < strong > reporter: you can always show the simple < a href= "//www.sjfzxm.com/news/index_c.asp > design concept < /a > in the match and single product.

We all know that the simplest is often the hardest to achieve.

So how did you achieve such a minimalist thing? < /strong > < /p >

< p > Qiu Hao: I think the most important thing is to accumulate.

If you have enough accumulation, you will be able to control it.

Subtraction has less design, it still needs to express what you want to express, or even express it more completely.

So details are very important.

For example, my fabric is cashmere woven this time, it is relatively simple, but I still want to make it a simple fan.

This is not simple, it is not to make it complicated, but to use your accumulation to control it, use your imagination to control it, bold and resolute at the same time, the details of the attention should also be paid attention to, so that you can design a seemingly simple but not simple things.

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< p > < strong > reporter: in addition to the buyer's order retail, is there any plan to open up other sales channels, such as setting up its own brand direct store? < /strong > /p >

< p > Qiu Hao: at present, it is still mainly buyers. As for whether or not I will develop other sales channels in the future, it depends on whether my brand is able to exploit this channel in the current market efficiency.

Many brands have just come out, and their market efficiency has not yet reached that level. They have begun to cooperate with many other organizations to expand their propaganda, and whether the channel is suitable for them, and whether the publicity can produce real benefits.

I think this is blind.

So if you don't open the channel, you need to see the market feedback from your clothes. You need to see if your target customers can reach this channel.

Otherwise, it's meaningless.

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P: < strong > reporter: domestic fashion week and foreign fashion week have a very different place, that is, many foreign buyers place a lot of orders, and relatively few in China.

You have participated in the fashion week in Shanghai many times. How did you get feedback on the scene and the buyers who came to see the show? < /strong > < /p >

Qiu Hao P: the first time I came to fashion week in Shanghai, it was because I had many buyers and friends to come to see them. They hoped I could make a show in Shanghai and see that they would place orders if they felt good.

Designers also want to survive, so if there is no buyer, I will not do this show.

Without actual benefits, there are only some empty things. I don't think designers want this.

So now the fashion week in Shanghai is heading in this direction, so this trend is very good.

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