Nike Denies Abandoning Fuelband And Cuts Only Slightly

< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > > Nike < /a > denying giving up FuelBand < /strong > /p >

P, technology website CNET reported on Friday that Nike has cut most of the staff of the FuelBand wristband development team this week, preparing to close its wearable hardware project, citing sources familiar with the matter.

But Nike denied the report. Nike said in a statement: "Nike+ FuelBand SE is still an important part of our business.

We will continue to improve Nike+ FuelBand applications, introduce new METALUXE color styles, and continue to sell Nike+ FuelBand SE and provide support services in the foreseeable future.

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< p > analysts believe that Nike's statement seems to leave a lot of room for itself, but Nike may no longer release future FuelBand products.

According to a person familiar with the matter, Nike may wish to clean up FuelBand inventory, or Nike has not made final decision on closing FuelBand hardware business.

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Less than P, "sources said, Nike's internal FuelBand hardware business in the future direction, has launched several months of heated debate.

For Nike, FuelBand hardware business costs high, manufacturing challenges, and can not earn enough profits.

In addition, in the course of its development, Nike has not been able to attract high-level engineering talents competent for this business.

Up to now, FuelBand has not yet launched Android applications, which disappointed many users.

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< p > but for FuelBand products, it is still a representative product of Nike in digital sports technology.

However, according to sources, Nike is expected to reduce the hardware business of such products, and then strive to become a software provider of related businesses, because Apple is expected to enter the field.

Given that apple CEO Tim Cook (Tim Cook) is also a member of Nike's board of directors, Nike may not be a coincidence to adjust its direction.

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< p > CNET reported earlier that Nike might reduce the strength of the a href= "//www.sjfzxm.com/news/index_c.asp" > Hardware Group < /a > 80%, but Nike did not disclose the details, only saying that the number of layoffs involved was "very few".

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< p > < strong > < a > href= > //www.sjfzxm.com/news/index_c.asp > wearable product < /a > prospect doubtful < /strong > /p >

< p > anyway, the small waves of Nike FuelBand project team raise people's doubts about the current form of wearable computing devices.

In recent months, a large number of companies have begun to launch a variety of sports and health tracking equipment, but it is not clear how large the demand for mainstream users is, but some insiders admit at the very least that users will gradually abandon these devices in a few weeks or months.

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< p > of course, it is challenging to attract users to stick to a new healthy habit, but it is really not sure how much this device can bring to people's healthy life.

After all, how many steps a person should take and how long he sleeps every day varies from person to person.

Although high-tech equipment can track data such as walking steps, calorie consumption, pulse and sleep time, it has little guiding significance for a user's actual health improvement.

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< p > perhaps Nike has not abandoned digital health business.

Earlier this month, Nike announced the launch of the "Nike + Fuel" lab project in San Francisco and tried to expand its platform with MyFitnessPal, RunKeeper and Strava.

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