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Textile And Garment Exports Enhance Quality And Win The Initiative

2008/12/8 0:00:00 10234

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On the 5 day, the central parity of RMB against the US dollar has risen slightly.

Some people predict that the future RMB to us dollar exchange rate intermediate price will still "moderately short" 5%% 10%%'s depreciation.

Although some people have calculated an account, when the latter part of the month is a large quantity of foreign exchange receipts, the timely devaluation of the renminbi and devaluation of 1%% means that it can increase 1%% profits for textile exports.

Nevertheless, some export enterprises of Shishi have not "fully worried about the fluctuation of exchange rate". They have begun to stabilize their emotions and focus their efforts on improving their quality. They try to predict exchange rate changes in a timely manner and rely on the increase of added value to win the main right in the normal fluctuation of exchange rate.

"Passively following the exchange rate will become more passive."

Since the beginning of this year, Shishi, a shoe business, has insisted on RMB settlement. In this great turbulence in the currency market, not only has it lost much fear, but it has also made a huge profit.

In the first 10 months, the company exported $about 35000000 of its shoes, and if half of its exports were settled by RMB, the intangible gains would be considerable according to the 56 points of the US dollar depreciation rate at that time.

It is not easy to adopt RMB exchange settlement in the international market. With the position of the US dollar in the international financial market, the quotation and settlement of foreign exchange in the US dollar is a common practice in the international market.

If you want foreigners to buy your goods, the initiative is on the other side, and the other party will definitely ask for settlement in US dollars.

But this shoe company is different. With the special quality of the product and its extraordinary "right to speak" at the negotiating table, it is hard to reverse the tilt of this internationally traded balance: "if we want our shoes, we must use RMB to settle foreign exchange."

The reason why this shoe enterprise can make the balance of foreign exchange to the side that is advantageous to oneself is basically "speaking hard words".

Behind it, there are excellent quality and "always new" style to support.

The company has advanced production lines and highly skilled workforce, and has set up a design team composed of more than 60 multinational designers. Once there was such a saying: "what is the popularity of shoes in Russia?"

So this year, the phenomenon of "queuing up with orders coming to the door" has repeatedly appeared.

In the early days when the US dollar depreciated sharply, many enterprises in Shishi were unable to cope with the uncertainty of the foreign exchange market, and some enterprises also suffered a great deal of losses.

A well-known exporters in the city believed to "exchange in euros", and quickly changed millions of dollars into euros, and tried hard to persuade foreign businessmen to settle in euros.

However, it was not expected that the euro exchange rate against the US dollar began to drop sharply from the previous 11 points to 8 points just after the exchange.

Obviously, the signed and the euro will drop by 2 points.

At last, the profits of the company were damaged and damaged.

In the great change of exchange rate, some Shishi enterprises predicted ahead of time that they would have exchanged large euros for the dollar before the euro fell.

However, this "follow the exchange rate run" exhausted, most enterprises are difficult to adapt to, to pick up the cheap is a minority.

Therefore, the relevant people believe that today's international foreign exchange market is unpredictable. Instead of always letting the exchange rate lead our noses, we might as well try our best to improve the enterprise level and enhance the competitiveness of our products, so that the other side can turn around our products.

It is believed that Shishi enterprises should pay close attention to the exchange rate changes while making efforts to rely on the market "discourse power" to form a "seller's market" which is conducive to their own, and win the initiative in the frequent changes in the foreign exchange market.

Editor in charge: Yang Jing

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