Hongkong'S Fashion Brands Are Bullish On The Mainland Market.

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< p > the Hongkong fashion Pavilion sponsored by the Hongkong Trade Development Council opened in March 26th at the twenty-second China International a href= "//www.sjfzxm.com/" target= "_blank" > dress /a < a href= "//www.sjfzxm.com/" target= "//www.sjfzxm.com/" > clothing exhibition.

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< p > Hongkong fashion Pavilion is located at the new China International Exhibition Center in Beijing, covering an area of about 2300 square meters. It is one of the largest overseas exhibition halls.

There are more than 50 Hongkong brand exhibitors including Chui Chui Quan, Dong Ji Ge, jing you, I Hon J Leo, B.Duck, Magnina, Vincelle and so on, exhibiting the Hongkong products including garments, a href= "//www.sjfzxm.com/" target= "_blank", shoes, /a, handbags, leather goods, watches and accessories, and the winning works of the fourteenth Hongkong shoe design competition.

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Xu Xialin, director of B.Duck brand design at P, said that the company's main creative products and clothing with "duck" as its theme, now has more than 180 direct outlets in mainland China. Its operating income exceeded 200 million Hong Kong dollars last year.

He said that now the mainland's business environment is very good, the company is ready to take the first and second tier cities as a foothold, to promote products in small and medium-sized cities.

Compared with the limited Hongkong market and declining consumer demand in the European and American markets, the mainland market has broad space and has great attraction for Hongkong enterprises.

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Chen Wenjun, project director of Hongkong central brand consulting Co. Ltd., said that Hongkong, as the fashion city of Asia, has always been the top garment and apparel industry in the world.

Hongkong's exquisite design, excellent quality and fashionable style are very well suited to the needs of mainland consumers.

The company hopes to expand cooperation with mainland enterprises in brand design and make full use of its own advantages to share the mainland's economic growth dividends.

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< p > it is learnt that during the 4 day exhibition, Hongkong TDC will also hold a special lecture in the museum to introduce Hongkong's professional services in its brand name: a href= "//www.sjfzxm.com/news/index_z.asp" > management < /a >, marketing and retail store design.

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