Zhejiang Xiangsheng Group Actively Deal With Crisis

On the southwest side of Dang Shan town in Xiaoshan District, on the edge of a row of rows of factories, the reporter saw two huge billboards, which were the name of Xiangsheng group and the logo of "windmill" shape. Most people in the textile industry know this sign. The workers in the factory are still proud of that. Even in the most competitive market, their "windmill" logo polyester filament can sell 100 yuan to 200 yuan per ton than the average price of the market. "It's not easy. All of them are net profits. It is enough for a small business to survive. " Said the chief of the filament workshop. In the 24 years from 1984 to 2008, Xiangsheng group has developed from a small factory with only 2 loom looms to the top 100 enterprises in the province. People are accustomed to his brilliance. But in the summer and autumn of 2008, the star enterprise was reintroduced, because "textile" has become a disturbing news headline in this particular year. In 2008, the national textile industry encountered a "cold spell" which had not been seen for many years. RMB appreciation, export tax rebate reduction, rising raw material prices, rising labor costs, tight monetary policy and expanding international trade frictions. The superposition of multiple unfavorable factors will not hurt the most sensitive cost "nerves" of China's textile industry. Data show that in the first half of this year, the loss of Hangzhou textile enterprises reached 27.62%, and Zhejiang's two export growth rate was lower than that of the national average. And Wujiang, Jiangsu, which also has the advantage of textile industry, has heard news. 1/3 of small and medium-sized textile enterprises have closed down. In this difficult time of the textile industry, we recall Xiangsheng, hoping that the star enterprises in this textile industry can find a way to break the ice. When others stared at the cost, he gave up the lower profit fabric products. "The electricity bill rose on the report, the staff wages increased, the raw materials also rose, and the only drop was the profits of the enterprises. The overall situation of the textile industry is indeed not optimistic this year, but we have made strategic readjustment earlier, not as unprepared as those small businesses. Shen Baixiang, President of Xiangsheng group in Zhejiang, gestures confidently. He told reporters: "Xiangsheng group's output value increased in the first half of the year at 20%." Shen Baixiang said that as early as three years ago, the core management of Xiangsheng began to realize that the development of the fabric industry was facing bottlenecks, and they began to consider how to transform. "I spent three years shutting down all looms and completely giving up fabric production." Shen Baixiang's speech revealed a glimmer of discontent. Since the beginning of the business, these looms have been updated several times, but they have been accompanied by every step of his career development. The fabric production capacity is more than 50 million meters per peak during the peak period. It takes a lot of courage to give up. "All are sentimental, not only because of the machines, the customers downstream of the fabric, but also because the employees who have worked with me for so many years are reluctant to do so." Shen Baixiang said, "however, if enterprises want to improve their ability to resist risks, they must abandon them and develop where profits are large." In Shen Baixiang's view, it is very important for enterprises to optimize technology and save costs, but always stare at the existing products and consider how to save costs all day long is not a permanent solution. He told reporters, take fabric production as an example, after so many years of development, the technology has been very perfect, the cost accounting is very meticulous, but the rise in raw material prices and labor costs is a fact that can not be evaded, so the eyes only stare at how to "dig" production costs have achieved little effect. To shift the pressure of rising costs. "We will gradually develop to the upstream of the industrial chain." our general idea is to develop to the upstream of the industrial chain. Although the upward investment is large, the corresponding return is relatively large, and it is easier to form scale and brand effect. During the conversation, reporters found that Shen Baixiang did not remember all the data of the group clearly, giving people a sense of careless. However, when it comes to the development of enterprises, his mind is like a game of chess. In fact, before the decline of the textile industry boom, he has started to frequent "Lazi". In the process of promoting the raw material market in the upstream of the industrial chain, viscose staple fiber production is a major development direction. "Maybe you don't know much about viscose staple fiber. It's the upstream raw material for making cotton, non-woven fabrics and other fabrics." Shen Baixiang explained to reporters that the viscose staple fiber is very close to cotton in terms of chemical and physical properties. It is used in sweaters, underwear, quilt fabrics and other non-woven fabrics. The added value is high and the market prospect is good. It is estimated that the demand for viscose staple fiber will increase by 20%-30% every year in the next few years. Optimistic about this market, Xiangsheng Group invested in viscose staple fiber project in Suqian, Jiangsu last year. If the production of viscose staple fiber is a brilliant soldier buried in the next stage of development, then the launch of high-strength fiber projects has begun to double the growth of business performance. "This is a magic weapon that drives the growth of our enterprise's output value." Shen Baixiang said seriously. Shen Baixiang called the "high-strength fiber" another term called polymer polyethylene fiber, is the production of air parachute, ocean cable, bulletproof vest, anti cut gloves and other military equipment in the raw materials needed, the added value is quite high. According to the current market price, each ton can be sold to more than 300 thousand -50 yuan, and the production is still in short supply. The annual output value of a production line is 40 million -5000 yuan. Today, his second annual production line of 100 tons will also be put into operation at the end of the year, with an estimated output value of 100 million yuan. As for the net profit of every ton of high-strength fiber, Shen Baixiang laughs, but judging from his proud expression, we can see that the growth rate of 20% of the output value of the enterprise is higher than that of the polyester fiber project. "It is not only the problem of the textile industry, but also the problem of China, and the economic downturn of the whole world". Shen Baixiang said, "I like philosophy very much. Our textile enterprises must stick to this period of time only by upgrading product quality, adjusting their industrial structure and enhancing their competitiveness, and the days will be better and better, and enterprises will have better development.