Make The Right Decision To Terminate The Electricity Supplier "Burn Money" Game

< p > for business leaders, it is important to understand that making a href= "//www.sjfzxm.com/news/index_c.asp" > enterprise /a > is important for scale or profit. Only when we want to understand these two points can we make the right decision.

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The game of "P" "burn money" is over! Yesterday, when Dangdang, a loss maker, announced its return to profitability after its listing in the US in 2010, the latest financial data showed that Dangdang achieved its first profit since the first quarter of 2011 last year, with a net profit of 21 million 700 thousand yuan, a profit margin of 1.1%, a net revenue of 1 billion 972 million yuan, and a total revenue of 3 billion 667 million yuan with platform (GMV).

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< p > it is worth noting that after removing interest subsidies and other income, Dangdang's main business still achieved profitable profits, which is the real profit track.

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< p > this is of great significance for the domestic electricity supplier to re-examine the past development thinking. "Burning money" no longer becomes the winning magic weapon for the electric business to attack the battalion, and the "scale" is no longer the sole profit support for the electricity supplier.

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< p > Dangdang 2010 after the pformation of IPO comprehensive shopping center, soon was the electricity supplier's "burn money war" dragged into a loss quagmire.

Before Tmall, Jingdong, Amazon and XXX, under the double pressure of "pformation + price war", Dangdang has undergone a painful pformation period.

In the next 4 years, Dangdang has been struggling with losses and profits.

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< p > April 2013, Dangdang shares were only 85% of the IPO issue price.

But from the end of the two quarter of the year, the signs of recovery are becoming more and more obvious. < a target= "_blank" href= "//www.sjfzxm.com/" > clothing > /a > category rapidly rising, baby products rank in the top three of B2C, and the status of the book boss continues to consolidate. Li Guoqing's strategy of "three books and clothing + mother and baby" has been thoroughly implemented, and the reversal of Dangdang is beginning to see.

The return to profitability also allowed Dangdang market to be undervalued and reenter investors' "line of sight".

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< p > less is more, slower is faster.

Dangdang spent four years on the beat and continued to optimize the "subtraction" policy of the commodity structure, announces that the electricity supplier can only rely on the "burning money" to break the market practice, marking the success of the traditional and old electric business's "beg".

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< p > in the electricity business circle, Li Guoqing should be the most unlike CEO CEO. She is playing the world with a piece of Beijing movie. From the early days of the listing, the fierce fighting women, micro-blog's angry Baidu to the later Jingdong, Li Guoqing challenged the tall with the consistent cock silk image.

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< p > "bare feet are not afraid to wear" a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a >, perhaps is Li Guoqing's Creed.

As for Dangdang's position, Li Guoqing sticks to the concept of "old three", that is, not to fight for the first or second, but to be a comfortable old man. This saying may be "lack of fighting spirit" on other platforms, but for Dangdang, it is the most suitable way for him. Keeping his position is equal to holding his fruit.

Li Guoqing is very smart. He knows that making money is the absolute principle. Scale and fame are floating clouds, so he can put his body in Tmall.

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< p > the Dangdang network started from book online retailing, such as the successful pformation of integrated B2C business and return to profitability track, is not only a great benefit to Dangdang, but also an unusual significance for other domestic electricity suppliers.

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< p > for business leaders, it is important to understand whether it is important for an enterprise to "win" or "make money", whether it is important to scale or profit. Only when we understand these two points can we make the right decisions.

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