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The Big Brand Home Textile Shop Is Cold And Shut Down. Suzhou Brand Is Thriving.

2014/1/20 11:26:00 234

recently, walking on the streets of Suzhou, it is inadvertently discovered that several famous brand home textile shops in the area of ten Zi street, Shiquan Street and Qian Guan Trading area do not know when they have been closed. At the same time, in the same area, many Suzhou local silk home textile brand shops have been renovated, and usher in a shop trend. Such a big brand, and even the listed companies have gone, how does the home textile brand "winter counterattack"? This will have an impact on the life of the public. The reporter launched a visit investigation. 
 A old face hole shop, new face opened, home textile entity store ushered in "shuffle" /p >
 for many citizens, the former business district, ten Zi street and Shiquan Street are the relatively concentrated areas of home textile shops. When we need to go shopping, we can always buy more satisfactory "a www.sjfzxm.com/news/list.aspx" Classid=101112107101 "> http:// href= > bedspread, multi piece suite" /a ", quilt, pillow core, single piece combination, cushions, children's articles, mattresses and other home textile products. 
 "I remember that there is a home textile shop here. When did it close?" yesterday, in the western section of ten Zi street, Shen Shen, the public, was puzzled. A small shop nearby says that the home textile shop has been closed for a while, and customers like Shen aunt have seen more recently. 
 aunt Shen said that home textile shops do not come very often. There are so many impressions. All the year round, only when they need to come and buy some, they gradually become a habit. However, last summer, a shop frequented by Guanqian Street has been closed, and other businesses have been spanformed. Now the store has closed. Shen aunt said that although the sale of home textile products are many places, you can re recognize the products and prices of a home textile shop, and you need to pay a fee. Unlike the old shops frequented by them, they basically follow suit. 
 near the home textile shop frequented by Aunt Shen, a "a href=" http:// www.sjfzxm.com/news/list.aspx Classid=101112107101 "silk" home textile "/a" brand has just been renovated and opened in Xiangcheng District, but the opposite side of this store is from Wujiang's "Tsun Yun" home textile business. Similarly, in the west of Shiquan Street, near the "Taihu snow" Silk home textile, another Suzhou home textile brand is being renovated. 
 B home textile industry ushered in "shuffle" local brands to occupy a niche market /p >
 "it's not going to go on." the store business is not very good. A staff member who worked in a well-known home textile Brand Company said that there were many reasons for closing the store. The most important reason was "no money". In addition, the company also had strategic adjustments to reduce physical stores and expand network sales. 
 the head of a home textile brand company said that the golden age of home textile industry began in 2003, and today the market has been saturated and the competition is very fierce. The adjustment is not unexpected. "Now that the rental of the shops is so expensive, it's really not easy to open a shop and make money." The person in charge said that the mode of combining network sales with physical stores will be a trend in the future. The scale of the stores will be controlled, the market concentration will be improved, and the reputation of the brand will become more and more important. 
 in the comparison of closing stores and opening stores, the reporter noted that the main products sold in the shops were mainly traditional products such as bedding and so on, while the main products of the new shops were the products of the home textile industry, such as high-end silk products, silk quilts and linen products. 
 in a newly opened local brand home textile shop, a Li surname official said that the shrinking of the gift market has great influence on the home textile industry. "At this time of the year, many units were buying large quantities of home textile products for welfare, but this year, this situation is much less." The bigger the brand, the more important the marketing is, and the greater the impact, the person in charge said. Comparatively speaking, wedding home textiles, silk quilt and other sales are stable, and now is the peak season. It is a great opportunity for local brands to expand. 
 C silk products price rises 10%; genuine material makes brand not afraid of rising price /p >
In the P interview, the reporter noticed that at the same time, when the local home textile brand opened up shop, a wave of about 10% of the price surges surged. In January 1st, Suzhou's local well-known brand silk product was unified price adjustment, after adjusting price, a good 8 Jin silk silk quilt market retail price has approached 4000 yuan. "No way, raw materials have been rising for a year, and we can't sustain it." 
 in Wujiang Zhen Ze Silk Association, a staff member said, at present, the quality of raw silk raw material price has risen to more than thirty thousand tons, and may even exceed four hundred thousand. Under this trend, the whole industry price adjustment is inevitable. The staff said that in Jiangsu, Zhejiang and Shanghai, enterprises and workshops engaged in home textile production were hard to count, and the quality and price of the products produced were also uneven. In the face of fierce competition, some enterprises above Designated Size could only raise their prices in order to ensure quality and profit. 
 "we would rather raise our price than smash our brand, believing that as long as it is a good thing, it is recognized by others." The head of a local brand home textile enterprise in Wujiang, Suzhou, said that because the threshold of the home textile industry is not high and competition is fierce, the price of the local brand product is still cheap from the perspective of authentic material, but at present, marketing and capital operation are not as good as listed companies or national brands. This round of home textile industry adjustment, for the public, will be more choices, return to product quality. 
 a company responsible for the production of "a href=" //www.sjfzxm.com/news/list.aspx "Classid=101112107108" > linen home textile > /a > has a similar view. "Good wine is not afraid of deep alley". The adjustment of the market is both an opportunity for enterprises and a chance for the public. We can have a deeper understanding of a product and buy products with higher cost performance. 
 a number of home textile workers remind us that because of the different raw materials and production processes, the price of home textile products is quite different. Fake and shoddy and shoddy products exist in physical stores and online. Remember, the price is based on the cost of raw materials and labor. When people buy home textiles products, they must identify with each other and suggest buying a brand with a certain reputation, so as not to be cheated.