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Dialogue 2013 Designer Of Fashion Week In Chengdu

2014/1/8 17:08:00 19

Fashion Week Fashion Designer Fashion Week Chengdu

Dong Huaiguang said commercialization /p >

TOM DONG this work is mainly made of small dress and advanced customization < a href= "//www.sjfzxm.com/news/index_c.asp" > dress > /a >.

in color, designers choose silver gray, nude, black and other steady colors; on fabric material, the silk and chiffon fabrics are the main gowns; in detail, designers use thin gauze and lace to make splicing, and use a large number of bead designs on the dress.

for the future development of the brand in Chengdu, Dong Huaiguang said that the consumption concept of Chengdu women is very similar to that of Westerners. Chengdu women's understanding and interpretation of fashion are also at the forefront of the local market.

In this regard, Dong Huaiguang has decided to brand TOM DONG's first store opened in Chengdu.

but how should the commercial brand and design sense be balanced for the designer brand?

for this reason, after seeing more disputes between designers and distributors and agents at the ordering meeting, Dong Huaiguang prefers to use buyer's thinking to design, "this allows me to eliminate many ideas automatically at the beginning of the design."

Dong Huaiguang, who is "optimistic" about how to deal with the balance between business and art, said: "it is the constant alternation of the roles of the market and the design that keeps me growing and finding new inspiration and inspiring me to go on." P

< a > href= > //www.sjfzxm.com/pioneer/ > > Liu Yiqun < /a > > jungle spirit /p >

WOLFZONE the exhibition shows the theme of "jungle adventure" to convey the brand spirit of adventurous exploration.

in the use of fabrics, the brand uses a lot of camouflage, canvas, cowboy and other fabrics; in terms of color use, the brand uses green, yellow, blue and orange and other sports, bright and lively colors, while the use of color to highlight the brand's youth and vitality; in accessories, the brand uses a pparent raincoat, retro pack and so on.

brand designer Liu Yiqun said that this season is designed to deepen the exploration theme of jungle and ocean.

"I think this society is like a big jungle. Young people must have the spirit of persisting in exploration.

Therefore, in the brand design, I also strive to convey this theme.

in WOLFZONE's work, Liu Yiqun uses different elements to convey the brand's "spirit".

"In this release, I represent the nature with the representative of the camouflage, the animals, botanical gardens and birds in the show, and in addition to conveying the adventures of the young people, they also express the theme of harmonious coexistence between man and nature."

For more than a year, Liu Yiqun has been working hard to create high-quality, original designer, < a href= "//www.sjfzxm.com/news/index_c.asp" > Cowboy brand .

"At present, China's Cowboy brand is still mainly based on production. In the terminal market, the recognition and competitiveness of the local Cowboy brand is not enough.

Therefore, the development of original design brand is very important to the development of Chinese Cowboy brand in the future.

"at present, there are many industrial bases for garment production in China, but there are not many real designers." Liu Yiqun believes that the gradual maturity of an industry is inseparable from the support of original design.

at the same time, Liu Yiqun also adheres to the spirit of "exploration" in the market development of the brand.

"Although the way of WOLFZONE cooperation is based on traditional franchising, we are also seeking to explore new ways of cooperation with franchisees and investors in the future."

Yang Guanhua says that art is less than /strong > /p >

The works of Elysee YANG take the theme of "Devil Look, Angel Heart" as the theme. The designer is trying to show the dressing style of urban white-collar ladies through two contrasts of the appearance of female devil and the soul of angels.

span style= "font-family:" Song body ";" font-size: ";" "" "" > "< < >", "song";

< > --EndFragment-- > in the use of color, this work is mainly black and white, and echoes the theme of the show through the strong contrast between the two. In the use of fabrics, designers often use Eugen yarn, silk and chiffon and other fabrics, and mix and stitching different fabrics. The design elements used in this work are very rich, lace, fringes, sequins, hairiness decoration, etc.

Yang Guanhua is definitely not a very commercial designer. Therefore, she has encountered some problems in balancing the sense of design and commercialization.

"I feel that I am not a very good business person."

This also let Yang Guanhua choose to close the terminal shop, pformation studio.

but the pformation of the studio did not let her really "release".

"I don't really like the working mode of the studio. It makes the customers and myself feel very" stressed ".

This also gave Yang Guanhua the idea of separating design from sales.

for design, Yang Guanhua has always insisted on the idea of "only fine works".

"if you want to make the best design, you need the pure belief and relaxed mental state of the designer."

Yang Guanhua told reporters that she first designed to convey the concept and spirit of the brand itself, so she also hoped to find consumers who knew her to buy products.

Less than P, she also made a major decision recently: redesign the design back to Paris.

"My works are more in line with European aesthetic design, and they understand my works."

Li Yunru said the discovery journey /p >

GOELIA Gloria 2013 autumn winter series released the theme of "Milan new life".

in this work, the color jump used by designers is fresh.

The mini geometric drawing inspired by Milan architecture jumps in Klein blue, poppy red and bright white; the inspiration of pop art triggers vivid patterns, and black and white, daisies, pink corals and yellow neon lights appear on the models one by one.

At the same time, the Italy ice cream brought out the soft pink tone of the 60s of last century, which was woven together with the unique navy blue and brilliant white. The modern profile and the black and white stripes on the simple cut show the lively and fashionable tone of the work.

with the advanced technology of screen 3D stereoscopic projection, Malone Bonfanti broke through the boundaries of time and space, and "passed through the different floors of the cathedral" in an instant. He led the audience to appreciate the Church of Duomo with songs and stage play.

Clear and tension singing, shocking and dreamy vision, bright clothes interwoven into a beautiful picture, penetrating the audience's senses.

"P", from this innovative Milan new life autumn winter fashion show to the original global discovery tour, seems to bring endless inspiration for Gloria.

Li Yunru told reporters that Gloria GOELIA has opened the "discovery journey" since 2002.

With the spirit of sharing the best with others, the brand always adhered to organizing international teams, and went to different countries to shoot live scenes, and gathered inspiration through global discovery, blending fashion trends with local cultures, creating fashionable, gentle and feminine costumes.

Gloria brand designers believe that soft beauty is derived from the beauty of the soul of women. It is a charming charm from inside to outside, emphasizing the inherent conservation of intellectuality, elegance and Appropriateness. On the other hand, it advocates finding and sharing good things in life, enjoying natural courtesy, enjoying fashionable shopping experience, creating high quality but not luxurious dress patterns and an international way of life.