Clothing Retailer Next Again Raised Its Annual Target

< p > Britain's second largest a href= "//www.sjfzxm.com/news/index_c.asp" > clothing retailer < /a > NextPLC (NXT.L) once again raised its annual revenue forecast after exceeding the expected Christmas results, so that its stock price surged more than 12% in January 3rd, the largest single day increase in five years.

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P > NextPLC (NXT.L) is expected to reach 6.84-7.00 billion in pre tax profit in the 2013 fiscal year up to January 31, 2014, and up again on the basis of the target 6.50-6.80 billion for the three quarter of last November "//www.sjfzxm.com/news/index_c.asp" > "//www.sjfzxm.com/news/index_c.asp" > /a >.

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< p > between November 1, 2013 and December 24th, the total sales of NextPLC (NXT.L) increased by 11.9% over the same period last year, far better than the average forecast of 11 analysts of Bloomberg composite 3.8%, and the total sales volume has been 5% over the year, which is higher than the group expected 2.00-3.75%.

Sales of e-commerce and directory mail order NextDirectory surged 21% over the same period last year, while sales of the physical retail network (more than 500 stores in the United Kingdom, Ireland and 200 stores in more than 30 countries around the world) registered a 7.7% increase.

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< p > analysts attributed the success of NextPLC (NXT.L) to its insistence on discounting goods after Christmas (December 26th), while one of NextPLC (NXT.L) competitors, Britain's second Dalian lock department store DebenhamsPLC (DEB.L), because of frequent discounts, not only sacrificed gross profit but also made consumers tired.

NextPLC (NXT.L) CEO SimonWolfson said in a Bloomberg interview that the discount before the festival was completely impossible. He said, "in the end, you will compete with your data last year. If you didn't offer a discount last year, it would be easy to do a discount this year."

But NextPLC (NXT.L) warned that strong sales in the Christmas season will probably not extend to the first half of fiscal year 2014.

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When p was written to the deadline, NextPLC (NXT.L) shares reported 6066.59 pence in January 3rd, up 9.70%. According to the January 2nd closing price of 5530 pence, its quality reached 8 billion 630 million pounds.

NextPLC (NXT.L) increased by 47% in 2013.

The group decided to distribute a special dividend of 50 pence a share, which would cost about 75 million pounds.

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The outstanding performance of < p > a href= "//www.sjfzxm.com/news/index_c.asp" > Next < /a > PLC (NXT.L) also stimulated MarkandSpencerGroupPLC (MKS.L) Martha's share price to rise by 4.61%, and the newspaper reported 446 pence.

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< p > SimonWolfson points out that NextPLC (NXT.L) will continue to pursue "design and quality" and will not compete with the cheap brands such as Primark such as AssociatedBritishFoodsPLC (ABF.L).

KantarRetail analyst BryanRoberts pointed out that this is also the way to win NextPLC (NXT.L).

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< p > like the JohnLewis of the largest department store in the UK, NextPLC (NXT.L) is also benefited from "click to pick up". The group said that more than 1/3 of its online shopping orders chose to pick up goods from the entity. Therefore, the group plans to launch seven language shopping websites, such as French, Spanish, polish, and expand the online shopping territory, and will continue to expand the physical stores.

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< p > JohnLewis and HouseofFranser are outstanding in other UK Department stores and retailers that have already announced their performance, while DebenhamsPLC (DEB.L) has issued a profit warning due to excessive discounts, resulting in a sharp fall in share prices.

MarkandSpencerGroupPLC (MKS.L) Martha stores will announce Christmas holiday sales in January 9th.

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