International Ma Textile Summit Forum To Promote The Development Of China'S Linen Textile Industry

< p > as of 2012, there were 282 large scale hemp textile enterprises in China, and the total industrial output value was 43 billion 74 million yuan, of which the output value of processing industry was 19 billion 935 million yuan, < a href= "//www.sjfzxm.com/news/index_c.asp" > MA weaving enterprise < /a > the output value of processing industry was 21 billion 299 million yuan. As the industry continues to expand, flax culture is gradually being recognized and recognized by more people. < /p >
< p > recently, the 2013 China Suzhou international hemp textile Summit Forum, organized by the China Textile Industry Association and the new Shen Group Co., Ltd., opened in Suzhou's Jinji Lake. The participants from more than 20 countries and regions, including the linen textile association, the experts in the textile industry and the representatives of the enterprises, focused on the linen textile industry. < /p >
< p > "what we need to do is to let domestic consumers gradually understand flax, identify flax, further win the favor of domestic terminal brands, and open up the domestic linen terminal consumption market, so that flax can enter ordinary people's homes and become a green, healthy and fashionable lifestyle." In an interview with reporters, Li Jianfeng, general manager of Xinshen group, told reporters. < /p >
< p > < strong > key words 1 technical innovation < /strong > < /p >
< p > this year, the a href= "//www.sjfzxm.com/news/index_c.asp" > the textile industry < /a > the overall market downturn, but under such a background, the flax industry is another scene. As a leading enterprise in the domestic linen industry, Xinshen group has achieved an increase of over 100% in terms of its technological content and brand value. < /p >
< p > "at present, 50% of our linen products are unique in the domestic industry." Li Jianfeng told reporters. In recent years, Xinshen has continuously increased investment in technological transformation, introduced a batch of latest patent technologies to carry out technological transformation, and has worked with universities and domestic and foreign scientific research institutions to actively carry out technological innovation and development and application of new products and new technologies, so as to promote enterprises' continuous innovation and transformation and upgrading. < /p >
< p > Xu Jixiang, President of China's Linen Textile Industry Association, told reporters that the linen textile industry is China's traditional textile industry. China has become a major textile country in the world. But a typical phenomenon is that the gross domestic production of coarse yarn and grey cloth has little profit, while the price of linen fabrics and hemp products made by deep processing in developed countries can be doubled. < /p >
< p > "at present, Chinese flax enterprises should actively promote the design and development of linen fabrics with modern scientific and technological means, so as to further meet the needs of consumers. Xinshen group has provided a good demonstration for other domestic enterprises in this respect." Xu Jixiang told reporters. < /p >
< p > < strong > key words two market innovation < /strong > < /p >
< p > data from China's Linen Textile Industry Association show that in 2012, the export volume of all kinds of hemp fiber, textiles and products decreased by 4.49% compared with the same period last year. But at the same time, the export export proportion of China's Hemp textile products is still as high as 80%, and the proportion of domestic sales is only 20%. < /p >
< p > "from this point of view, there is still a huge space for Ma textile products in China's domestic demand market. We must consolidate and strengthen export export market while actively expanding domestic demand market, making full use of two markets and two kinds of resources, both domestic and export markets." Xu Jixiang said. < /p >
< p > in recent years, the Xinshen group has reached a strategic partnership with famous international brands such as Zara, H&M, C&A, Uniqlo, Nautica, Liz Claiborne, Perry Ellis, JackJonse, and Perry, well-known brands in China, such as l'lang, seven wolves, and Jin ba. Xinshen has accumulated rich experience of international and domestic brands in the field of flax, thus converting it into the innovative development of Xinshen flax and following the high quality concept of international standards. < /p >
< p > Li Jianfeng told reporters that the next step is to promote domestic linen culture and linen consumption market demand through international quality linen fabric, promote transformation and upgrading of enterprises, and vigorously expand the domestic market, so as to realize the transformation of industrial mode from export to domestic and export sales, and the proportion of domestic sales increased from 30% now to 50%. < /p >
< p > < strong > key words three cultural innovation < /strong > < /p >
< p > during the 2013 China Suzhou international hemp textile Summit Forum, the new Shen group also released the "2014~2015 spring summer Xinshen flax fashion trend", displaying the various linen fabrics carefully developed by the enterprise through the fashionable fashion fashion show. < /p >
< p > in addition, during the forum, xinshin also held a static exhibition of "tea as media" < a href= "//www.sjfzxm.com/news/index_c.asp" > linen < /a > special exhibition. Taking tea as the carrier, the ancient oriental leaf tea was integrated with natural plant flax and passed through the tea style, tea aroma, tea rhyme and tea God to convey the new Chinese style elegance, and deduce high-quality flax fabric. < /p >
< p > in recent years, Xinshen group is relying on Xinshen linen fabric research and design, production services and garment production advantages, combined with its own terminal market and fashion trends to grasp, to achieve direct docking with consumers, to meet consumer demand. This year, Xinshen has set up a R & D design studio to integrate the advantage designer team to provide new proofing and production of fabrics, garments and home textiles. < /p >
< p > "linen culture represents a green, environmentally friendly, healthy and comfortable way of life." Li Jianfeng told reporters that in the future, the Xinshen group will always strive to promote linen culture, promote the culture of products, realize the commercial value of Xinshen flax, enhance the consumers' awareness and experience of flax, and guide consumers to recognize flax with various channels. < /p >