Japanese Enterprises Use "Cool" Culture To Boost Industrial Vitality

This November, to support Japanese Fashion , animation, food and other industry enterprises to explore the overseas market of official and private funds will be officially launched. Overseas development support institutions ("Cool Japan" promotion institutions) are an important part of Japan's national development strategy. This large-scale project is funded by 50 billion yen by the government and 10 billion yen by private enterprises. It will transform into a profitable business model and help Japanese enterprises and industries that are supported overseas but cannot improve profits to increase added value. In order to further understand the strategy of "Cool Japan", we interviewed the managing director of Hideki Matsuya Taida, the president of the organization that was designated as "Cool Japan".

　　 Professional background helps to take office

When Junichiro Koizumi took office as Prime Minister of Japan, he focused on discussing the cultural industry policy as a national strategy in 2005, and believed that Japan's "cool" was an important factor in industrial revitalization. This idea was inherited from the "Cool Japan" strategy of the Ministry of Economy, Trade and Industry.

　　 "Although I have not been in contact with the official office for a long time, since last autumn, when communicating with the members of the 'Cool Japan Promotion Conference' who discussed the specific promotion plan for overseas development, they asked me about the appointment of president. For a while, the matter was put on hold, but it was put on the agenda again in March this year, and the appointment was officially decided on August 12 The provincial committee members believe that having a domestic and foreign business network with garment processing and retail business as the media, as well as first-line operating experience in reality, are the decisive factors for my appointment as president. At the same time, relevant people also commented that my unique ideas and unique work style are also the reasons why I took this position. " Takeda said.

According to Shinichi Ota, the biggest reason why he insisted on not taking up his post was that on September 14, the opening time of the whole store of Matsuya Ginza headquarters was approaching. If you resign at this time, it will cause adverse effects. In order to get the understanding of President Matsuda Mashiji, Shinichi Taida showed the pioneering spirit overseas market The importance of promoting Japan's economic growth. At the same time, because the president of the new company of the official private fund is a fixed position, he had to formally resign as the director of Matsuya in October to focus on the construction of the official private fund in order to develop Matsuya in the future.

　　 Profit oriented development policy

"Since the organization has not yet been established, I don't know what specific areas it covers. In addition to the animation industry, related industries include publishing, communication, film, games, music and other fields. The scope is very wide, and the subordinate management organizations are also different. For example, clothing It is under the jurisdiction of the Ministry of Economy and Production, the Ministry of Agriculture, Forestry and Fisheries for food, and the Department of Culture for traditional culture. I hope that the support institutions can protect the Japanese manufacturing industry, become the guiding light of "Made in Japan", and become the official and private funds across Japan, providing strong support for giving play to Japan's industrial advantages. The initial plan of the institution is to collect various projects and make investment plans, and then introduce more investment from private enterprises and financial institutions. The total investment is expected to reach hundreds of billions of yen. " Takeda said.

Foreign retailers' suppression of FOB (Free On Board) and accumulation of co financing and sales support funds have made Japanese enterprises almost unprofitable. Although the current work of the "Cool Japan" promotion organization is only planning, the process also includes the key support for the company's operation, which is the identification of projects and the establishment of two management teams, namely, the filing and design of return on investment. Therefore, it is necessary to recruit experienced professionals in various fields. Now the organization has begun to interview. "We hope to create an excellent and interesting team. Also, as a guarantee for fair and just investment judgment, we will set up an investment committee to introduce external talents, and prepare to plan an external talent network to understand the legal risks of various countries." said Hideki Ota.